Bed Bath & Beyond Goes Blockchain With Tokens.com Deal

Crypto News Blockchain

Written by Aaron S.,

Editor-In-Chief

Last Updated: February 02, 2026

Key Takeaways

Bed Bath & Beyond will merge with Tokens.com to unite traditional and tokenized investing, starting with real estate assets;
The platform leverages tZERO, GrainChain, and Figure Technologies for compliant tokenization, trading, and lending;
Launching in July 2026, it will use AI from ShyftLabs to simplify asset management and improve transparency for investors.

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Bed Bath & Beyond Goes Blockchain With Tokens.com Deal

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Bed Bath & Beyond finalized an agreement on February 2 to purchase Tokens.com to create a platform for traditional and tokenized real-world investing, especially in real estate.

According to a press release, the new platform will be integrated into the company's tech and insurance systems by leveraging its existing holdings in blockchain firms like tZERO and GrainChain.

The service's design will allow users to view ownership details, estimated valuations, liabilities, and available liquidity.

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It aims to simplify complex asset management by providing a clear snapshot of regulated options for accessing or using asset value.

Tokens.com will help issue tokenized versions of both public and private assets and will offer financing tools, including mortgages, refinancing, and home equity loans.

To ensure proper compliance, the system uses tZERO's infrastructure for tokenization, custody, and trading. The platform also taps into services from Figure Technologies and Figure Markets to offer mortgage and home loan services.

Marcus Lemonis, Executive Chairman and Chief Executive Officer of Bed Bath & Beyond, stated:

Our strategy brings together partners like Figure Technologies and Figure Markets, the infrastructure of tZERO, and the operating and AI integration capabilities provided by ShyftLabs.

An AI component will be embedded into Tokens.com to support asset assessment, decision guidance, and transparency.

The platform is expected to go live by July 1, 2026, pending closing and regulatory approvals.

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