The world-renowned professional wrestling company will be bringing fans closer to their favorite superstars by launching collectible WWE items, including non-fungible tokens (NFTs).
WWE and Fanatics will be engaged in a "long-term" relationship, with Fanatics being at the forefront of building wrestling superstar-based digital assets and giving a platform for fans to acquire these exclusive items.
Throughout the partnership, the subsidiary of Fanatic, responsible for NFTs, Candy Digital, will issue trading card-type NFTs that will feature the original Topps logo, which is a vintage trading card company that also distributed WWE cards, and was acquired by Fanatics.
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WWE Chairman and CEO of the WWE Vince McMahon spoke on the partnership with Fanatics, stating:
"Fanatics is the industry leader and Michael Rubin is a visionary. We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars."
Even more so, Candy Digital will become WWE’s main NFT provider that will attempt to capture the best moments, illustrate superstars in pro wrestling and create commemorative assets that will belong to their owners.
Michael Rubin, who is the CEO of Fanatics, highlighted that WWE is probably one of the most recognized sports/entertainment companies, and Candy Digital’s initiative will help "WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events and the WWE brand overall."