With the crypto markets increasingly becoming more and more mainstream, one of the largest payments-concerned companies in the world VISA has doubled-down on their position regarding financial institutions, and their crypto strategies.
VISA is launching a global crypto advisory solution, targeted at banks. Cuy Sheffield, the Head of Crypto over at VISA, stated that “every bank should have a crypto strategy”, and that VISA has positioned itself to become the bridge between traditional financial service-providing institutions, and the crypto ecosystem, as a whole.
In a sense, VISA is able to observe the fact that the aforementioned crypto ecosystem is growing and expanding at a rapid pace, and is becoming more and more accessible to the average person. The company seeks to both help banks develop their strategies in regards to virtual currencies, and also mediate the relationships that banking institutions have with crypto exchanges, staking platforms, and wallets.
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The pro-crypto moves from VISA don’t come out of the blue, either. In a semi-recent survey performed by the company, close to 40% of the participants said that they’d be willing to swap out their bank for one that’d offer and support crypto services.