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TikTok to Launch AI-Powered Avatars for Ad Creation

Key Takeaways

  • TikTok is introducing AI-powered digital avatars in its ads, allowing brands to create and localize content more easily;
  • The new features include translation and dubbing;
  • TikTok will label AI-generated content for transparency.
TikTok to Launch AI-Powered Avatars for Ad Creation

TikTok users may soon encounter a surge in advertisements featuring digital avatars powered by artificial intelligence (AI), helping brands to create and localize content more effectively.

This feature, including "stock avatars" and "AI dubbing," will be part of the new TikTok creative AI suite called TikTok Symphony.

These stock avatars are generated from videos of real paid actors, licensed for commercial use. Brands can select an AI-powered voice and accent to read out scripts, which will then be dubbed onto the avatars.

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This feature uses text-to-speech technology to match the dubbed voices with the actors' lip movements, supporting multiple languages, including English, Spanish, German, and Japanese. This tool can also detect the input language and translate it into the target language, making content accessible to a broader audience. The AI can generate the script itself, too.

Currently in beta, the AI avatars, translation, and dubbing features are available to a limited number of users through a waitlist.

Additionally, TikTok is testing "custom avatars" that replicate popular content creators and brand representatives. These custom avatars also have the same multilingual abilities as the stock versions.

Videos created with TikTok's AI tools will automatically be labeled as "AI-generated," ensuring the viewers are aware of the content's origin.

The technology still faces issues, such as mismatched mouth movements and gestures. Nonetheless, the feature is set to simplify content localization and creation.

In other news, AI startup Synthesia has recently enhanced its AI avatars, enabling them to display accurate emotional reactions.

Aaron S. , Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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