F.C. Manchester City’s Home Stadium Coming to the Metaverse

Blockchain technologies have been slowly entering the sports industry, with several teams making sponsorship deals, and driving fan engagement via collectibles. However, Man City will seemingly become the first sports team to have a stadium in the metaverse.

According to the report, the world-renowned soccer team made a three-year partnership deal with one of the largest tech companies in the world Sony. 

Did you know?

Want to get smarter & wealthier with crypto?

Subscribe - We publish new crypto explainer videos every week!

Best Types of Blockchains Revealed (5 Animated Rules)

SUBSCRIBE

ON YOUTUBE

Knowing that the tech giant also has a large presence in the video game industry, the creation of the Etihad Stadium in the metaverse will feature Sony’s Hawk-Eye computer vision system that will track player movement and perform image analysis.

Man City’s Chief Marketing Officer Nuria Tarre spoke on the plans for the metaverse, arguing that fans will be able to watch the game from any angle they want and spectate any part of the game without being restricted by physical barriers. She added:

"The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual."

With the plans for the metaverse, the collaboration will seek to drive fan engagement by letting soccer enthusiasts meet in the metaverse, with options to acquire exclusive digital assets.

Earlier this month, several legendary players of the earlier Manchester United squad have announced that they will be creating a decentralized autonomous organization (DAO) that will act as an investment platform for soccer projects.

Aaron S., Editor-In-Chief

Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

Full Bio

All Expert Contributors & Analysts