Google Tests Age-Detecting AI to Filter Content for Teens

Written by Aaron S.,

Editor-In-Chief

Last Updated: July 31, 2025

Key Takeaways

Google is testing AI in the US that estimates user age based on account activity like searches and YouTube views;
Users flagged as under 18 will see changes like restricted ads, blocked apps, and YouTube wellbeing reminders;
Anyone misidentified as underage can appeal by submitting a selfie or ID to verify their actual age.

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Google is running a test in the United States that uses machine learning to estimate users’ ages, according to a July 30 blog post.

Instead of asking for documents upfront, the "age assurance" tool looks at patterns in account activity. This includes things like search history and the types of videos watched on YouTube.

If the tool detects that someone is under 18, it sends them an email explaining the changes they will notice when using Google services.

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For these accounts, Google will make several updates. The timeline feature in Maps will be turned off, and ads will no longer be tailored to their interests. Certain ad categories will also be blocked completely.

On the Play Store, apps meant for adults will be hidden. YouTube will automatically enable tools meant to encourage healthy screen habits, such as reminders to take breaks or go to bed.

Users can submit an appeal if the system has incorrectly flagged them as underage. This involves sending either a government ID photo or a selfie to confirm their age.

In a blog post, Google stated:

Age assurance helps us ensure that adults can access the information and services they need, while also applying the right protections for our younger users.

The company added, "Our approach to age assurance uses a combination of age estimation and, when necessary, age verification".

On July 28, Google introduced a new feature in the United Kingdom called "AI Mode". How does it work? Read the full story.