Dolce & Gabbana USA Escapes Liability in Failed NFT Case

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Written by Aaron S.,

Editor-In-Chief

Last Updated: July 14, 2025

Key Takeaways

A US judge ruled that Dolce & Gabbana USA is not responsible for the DGFamily NFT project run by its parent company in Italy;
Buyers claimed they were misled into paying up to $120,000 for NFT perks that arrived late or did not work as promised;
The court found ties between D&G’s US and Italian branches were not strong enough to hold the US arm liable.

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A legal case targeting Dolce & Gabbana’s US division over a failed non-fungible token (NFT) venture has been dismissed.

Judge Naomi Reice Buchwald ruled that Dolce & Gabbana USA was not legally responsible for the DGFamily NFT project, which was run by its parent company in Italy.

The lawsuit, which began in May 2024 and was later updated in September, accused several companies of misleading buyers into spending crypto on digital items that came with promises of limited-edition rewards.

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Around 5,000 NFT "boxes" were sold, each costing between 1.224 and 40 ETH ETH $3,000.97 , which was about $3,600 to $120,000 at the time.

Luke Brown, a resident of Culver City, filed the lawsuit after spending $5,800. He claimed that the items were delayed, lacked promised features, and were unusable for some time after launch.

The complaint argued that the US and Italian branches of Dolce & Gabbana were effectively the same company, sharing staff, offices, and business functions. It also named Dubai-based UNXD Inc. and Bluebear Italia SRL as co-defendants, though they were never served with the lawsuit.

Judge Buchwald dismissed the claims against Dolce & Gabbana USA. She stated that although there may have been some connection between the US and Italian offices, it was not enough to treat them as a single entity.

She explained that it is not unusual for companies in different countries to cooperate, and such cooperation does not automatically make one liable for the other’s actions.

Recently, US Magistrate Judge Ronald C. Griffin suggested removing Logan Paul’s former assistant from a lawsuit linked to the failed CryptoZoo non-fungible token (NFT) project. What did he say? Read the full story.