CryptoQuant Survey: Key Insights Into 2024 Crypto Investors

The “2024 Crypto Survey: Exchange Use and Investor Behavior”, published on January 15, reveals that 35% of participants are aged 25 to 34, while 26% fall between 35 and 44.

In terms of investment amounts, most respondents invest less than $10,000 annually. Regionally, Asia leads the market with 40% of users, followed by Europe at 29% and North America at 10%.

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The survey also highlights that most investors are well-educated, with nearly half holding a bachelor’s degree and 28% earning advanced degrees.

However, the crypto industry continues to have a gender imbalance, with 89% of participants identifying as male and just 11% as female.

When deciding where to invest, 22% rely on their own research, while 16% follow social media influencers or opinion leaders. Friends, communities, and traditional media have less influence. Spot trading is the most popular investment method, preferred by 76% of participants over derivatives or staking.

Binance $6.25B is the most popular exchange, chosen by 53% of users as their main platform. It is also where 51% say they achieved their best returns, and 48% store most of their assets there.

Furthermore, Bitcoin BTC $62,862.83 remains the most popular cryptocurrency, followed by Ethereum, layer-2 solutions, and DeFi tokens. Bitcoin is also the top choice for profits, favored by 18% of investors ahead of Ethereum ETH $1,661.63 , Solana SOL $65.57 , and XRP XRP $1.14 .

In December 2024, Steno Research predicted that Bitcoin and Ethereum would reach new milestones in 2025. What did they say? Read the full story.