Coinbase Pushes for AI-Native Workforce, Keeps Hiring

Written by Aaron S.,

Editor-In-Chief

Last Updated: September 05, 2025

Key Takeaways

Coinbase generates over 40% of its code with AI and aims to reach 50% by next month, according to CEO Brian Armstrong;
Developers use AI tools like Copilot and Claude Code, and engineers who resisted adoption were let go after a Slack mandate;
With more than 350 job openings, Coinbase continues to hire while training staff to work alongside AI, rather than replace them.

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The crypto exchange Coinbase $737.93M is increasing its use of artificial intelligence (AI) to help build its products.

CEO Brian Armstrong stated in a post on X that more than 40% of the company’s code now comes from AI tools, and he hopes that number will hit 50% by next month.

Coinbase still has over 4,000 employees and plans to keep hiring. About 350 jobs are currently open on its website, and nearly half of them are technical.

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Out of those, 93 are back-end developer roles, many of which mention AI right from the start. On the non-technical side, customer support is hiring the most, with 56 listings.

Within the company, developers are already using AI tools such as Copilot, Claude Code, and Cursor. Armstrong noted that these tools are helping engineers work much faster.

On August 20, Armstrong stated that the use of AI was not optional. In John Collison’s "Cheeky Pint" podcast, he shared that just one week after telling staff on Slack to start using AI, he let go of engineers who could not explain why they were not using it.

Coinbase has also discussed wanting its staff to become "AI-Natives". This means learning to work with AI, not being replaced by it. Armstrong shared that while not every part of Coinbase can use AI-generated code, they should use it where it makes sense.

Recently, Coinbase announced plans to release a new futures product that combines exposure to cryptocurrencies and major US technology firms into a single investment. What is it? Read the full story.