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Binance Introduces New Rewards Program for BNB Holders

Key Takeaways

  • Binance launches HODLer Airdrops, offering BNB holders in its Simple Earn program early access to tokens from promising projects;
  • Eligibility for airdrops requires BNB holdings, account verification, and residence in eligible jurisdictions;
  • The announcement follows regulatory challenges for Binance.US and the imprisonment of founder CZ.
Binance Introduces New Rewards Program for BNB Holders

Binance, a leading cryptocurrency exchange, has introduced a new rewards program, HODLer Airdrops, to benefit holders of its native BNB token.

This initiative offers early access to tokens from upcoming projects set to launch on Binance.

The tokens featured in the airdrops will be from "small to medium projects with strong fundamentals, a large circulating supply, and strong and organic communities."

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At the time of writing, BNB is valued at $603.45, following a peak of $718.53 on June 6. BNB remains the fourth-largest cryptocurrency by market capitalization, exceeding $89 billion.

To participate in the HODLer Airdrops, users must hold BNB and be part of Binance's Simple Earn program. Furthermore, they need to complete account verification (KYC) and reside in eligible countries or regions. However, Binance has not yet disclosed the jurisdictions that will be included.

Binance plans to announce HODLer Airdrops ahead of time, allowing users to prepare. The allocation of rewards will depend on the users' BNB balances, which will be averaged hourly through snapshots taken multiple times every hour. Each airdrop will have a hard cap.

Joining the HODLer Airdrops will not impact users' existing benefits for holding BNB, such as eligibility for Binance's Launchpool and Megadrop events.

Binance announced on May 20 that it is calling on crypto projects to apply for inclusion in this new airdrop program and other listing programs.

Binance's HODLer Airdrops program represents a strategic move to enhance the value proposition for BNB holders while supporting emerging projects within the blockchain space.

The program's introduction comes during regulatory challenges for Binance's US division. Recently, North Dakota revoked Binance.US's money transmitter license, joining a list of seven other states that did so, too.

Meanwhile, the founder and former CEO of Binance, Changpeng Zhao, has recently begun his four-month prison term for charges related to money laundering.

Aaron S. , Editor-In-Chief
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.
With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.
Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.
Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.

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