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Aviva Poll: Cryptocurrency Gains Ground in UK Retirement Plans
Last Updated: August 27, 2025
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Key Takeaways
- 27% of UK adults surveyed would consider adding crypto to their pension savings, mainly for its higher return potential;
- 23% said they would consider withdrawing part or all of their pension to invest in crypto, despite limited options in current pension systems.
- Nearly 20% of 25 to 34-year-olds have already used pension funds for crypto, though many still do not fully understand the tradeoffs.
Aviva, a UK-based insurer, has shared results from a survey showing that many adults in the UK are open to including cryptocurrency in their retirement plans.
In a poll of 2,000 people, 27% said they would consider crypto as part of their pension savings. Among those, more than 40% were drawn in by the possibility of higher returns.
The survey, conducted by Censuswide from June 4 to 6, also revealed that 23% of all participants would consider taking out part or all of their pension savings to invest in cryptocurrency.
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The UK’s pension system holds a large share of household wealth, with over 80% of adults contributing to pensions valued at around £3.8 trillion (about $5.12 trillion).
According to the survey, about one in five people have either held or still hold crypto. This figure translates to around 11.6 million adults across the UK.
Two-thirds of those with exposure to digital assets said they still own some. Younger respondents showed more action, with nearly 20% of adults aged 25 to 34 reporting that they had already used pension money to buy cryptocurrency.
Michele Golunska, Aviva’s managing director of wealth and advice, acknowledged the growing appeal of crypto but reminded people of the value that traditional pensions still offer.
She pointed to features like employer contributions and tax relief as important tools for long-term financial security.
Meanwhile, Tim Draper, co-founder of Draper Associates, shared his thoughts on how altcoins could help strengthen Bitcoin
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