AI Meets WordPress: Telex Transforms Site Building

Written by Aaron S.,

Editor-In-Chief

Last Updated: September 02, 2025

Key Takeaways

WordPress introduced Telex, an AI tool that builds Gutenberg blocks from user prompts;
Telex generates downloadable plugins and works on both WordPress sites and Playground;
The tool is still in testing, with some early issues reported, but WordPress sees long-term potential.

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At the recent WordCamp US 2025 event in Portland, WordPress introduced Telex, a new artificial intelligence (AI) tool designed to help users build website components through written prompts.

Matt Mullenweg, the company’s CEO, described Telex as a basic but promising product tailored for the WordPress ecosystem.

Telex focuses on creating Gutenberg blocks, which are the building units of a WordPress site, such as text sections, images, or layout columns.

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In a short demonstration, Mullenweg showed how a developer used Telex to produce a simple animated block for marketing use. Instead of writing code manually, users just describe what they need, and the tool handles the rest.

The service is currently available at telex.automattic.ai and marked as experimental. When someone enters a prompt, Telex generates a downloadable .zip file. This file can then be uploaded as a plugin to either a WordPress site or WordPress Playground.

On May 27, WordPress announced the formation of a dedicated team to explore how AI can be used to improve its tools and services. Telex is one of the first public examples of this work.

Initial feedback from users suggested that Telex still needs improvement. Some of the outputs did not function properly or required manual adjustments.

Mullenweg acknowledged these issues and stated that the tool is still in its testing phase. Still, he expressed confidence in what the technology might enable in the future.

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