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3 things that lit the crypto market on fire

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Plus: Vitalik’s warning for ETH treasuries

Welcome

GM. The blender is on full send, and the markets are serving up smoothies of pure gainz today.

Here's the ingredient list today:

🍍 Why's crypto pumping?

🤔 What does Vitalik Buterin think about Ethereum treasury companies?

🍋 Donald Trump against crypto debanking, Dogwifhat's hat sold for $800K + more

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🍍 Market flavor today

Fear and Greed Index
Find out more about the Fear & Greed Index here.

 Crypto Market Cap: $3.99T 0.94% (24H)
  Name   Price 24H 7D
Bitcoin Bitcoin BTC $119,296.56 1.51% 4.22%
Ethereum Ethereum ETH $4,250.97 1.70% 17.18%
XRP XRP XRP $3.18 0.34% 5.03%
BNB BNB BNB $796.69 0.47% 5.01%
Solana Solana SOL $177.81 -1.14% 8.06%
Prices as of 10:00 AM EST. Click here to see live data.

The last time we checked in on the market was last Monday - and oh boy, has crypto ripped since then.

Just peep the charts rn - everything's greener than that overpriced matcha latte your local hipster is obsessing over:

👉 Bitcoin’s back above $120K;

👉 Ethereum broke $4.3K - a level it hasn’t touched since 2021.

So, what happened while we were off learning the basics of crypto? Let’s break it down 👇

Drawing of Bitcoin with a jet pack

Source: @boldleonidas

1/ Crypto got into 401(k) plans

Donald Trump signed an executive order that lets Americans include crypto (and other alternative assets) in their 401(k) retirement accounts and similar plans.

Which is... huge.

We’ve already explained why it matters here.

Meme about Fartcoin in your 401(k)

Source: @BoringBiz_

2/ Rate cut expectations

The recent US jobs report gave traders more reason to believe that the Fed will cut interest rates in September.

We dug into that here.

The next big test comes tomorrow with the July CPI report - the monthly “how much more expensive is life now?” update.

Even though economists expect an increase in prices (partly because Trump’s new tariffs are making some goods more expensive), most analysts still think a September cut is coming.

And rate cuts = cheaper money = good for assets like crypto.

That’s why the market is already leaning bullish.

Target rate probabilities chart

Source: CME FedWatch

3/ ETF inflows

Crypto ETFs ended last week with a bang:

👉 BTC ETFs had $403.9M in inflows on Friday;

👉 ETH ETFs did even better - $461M in inflows.

So yeah, three big catalysts, one very happy market 😊

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🥝 Memecoin harvest

Don’t ask questions. Just stare at the green and pretend you understand 😜

Data as of 05:25 AM EST.

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🤔 Vitalik's thoughts on ETH treasuries

We’ve been talking a lot about Ethereum treasury companies lately - mostly because they’ve been one of the main reasons ETH's been pumping.

We went into more detail on that here.

But what does Vitalik Buterin, the dad of Ethereum himself, have to say about ‘em?

Well, lucky us, because we're not gonna need to guess - he recently hopped on a podcast to share his thoughts, and we're here to report them to ya.

Tweet about Vitalik Buterin's opinion on Ethereum treasury companies

Source: @BanklessHQ

In short: he's into the idea.

When public companies hold ETH - or invest in other companies that hold ETH - it makes life easier for regular investors.

You can just buy the company’s stock and get indirect ETH exposure without setting up a crypto wallet or stressing about self-custody.

Plus, it puts ETH in front of big, traditional money (index funds, pension plans, and 401(k)s) that are much more comfortable buying shares than buying tokens.

Joe from Friends nice meme

But he draws the line at leverage. That's where things can go wrong fast:

1️⃣ Imagine that a treasury company borrows money to invest in ETH.

2️⃣ The price drops.

3️⃣ Lenders start calling, asking for more collateral or forcing them to sell ETH to pay off the debt.

4️⃣ If several companies are in the same mess, their selling pushes the price down further.

5️⃣ That drop triggers more forced sales, and suddenly you’re in a liquidation cascade - kind of like a financial game of Jenga where one bad move sends the whole tower crashing down.

So, Vitalik's worst-case scenario is this: ETH treasuries get too deep into debt, a price drop happens, and that debt turns a normal market dip into a crash that wrecks ETH’s price and credibility.

Image of a girl pulling out a Jenga block as the tower is falling

And while he didn’t give an exact rulebook, here’s what a healthy ETH treasury could look like in practice:

👉 Keeps leverage very low, or avoids it entirely;

👉 Transparent about ETH holdings and any debt tied to them;

👉 Maintains large cash reserves to avoid forced selling in bad markets.

For now, though, Vitalik's pretty confident.

He thinks most of the people running ETH treasuries these days know better than to repeat the same dumb mistakes that caused past disasters (*ahem* Terra in 2022 *ahem*).

So, TL;DR: treasuries can be great for ETH adoption, but only if they handle debt carefully.

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🍋 News drops you can't miss

✌️ Ripple and the SEC have officially ended their legal fight. Both sides asked the court to dismiss the cases, which was approved.

💰 Coinbase plans to raise $2B through a private sale of convertible notes. The money may go toward expansion, acquisitions, or buying Bitcoin.

⚖️ The SEC said some forms of liquid staking might not be subject to federal securities laws, depending on their structure.

✍️ Trump signed an executive order telling federal agencies to investigate claims that banks have unfairly dropped crypto companies. Regulators will look into whether shutting accounts or refusing services broke any laws.

🇨🇳 China’s state security agency has warned about crypto projects that are using biometric data during token giveaways. They say this could threaten people’s privacy and even national security.

👒 A hand-knit hat worn by Achi, the face of the Dogwifhat memecoin, sold for almost $800K.

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🍌 Juicy memes

Meme about my portfolio being up this week

Source: @naiivememe

Meme about my coin going up seconds after I take profit

Source: @naiivememe

Meme about Ethereum being back to breakeven after 4 years

Source: @naiivememe

Gode S. Web3 Market Analyst
Gode is a Web3 Market Analyst who researches the most important industry events and interprets how they affect the wider Web3 space. Her formal education in media culture & digital rhetoric allows her to employ a methodical approach to evaluating critical Web3 news data, including large-scale events and the wider social sentiment within the ecosystem.
Gode is a mutilingual professional, having studied in multiple universities all across Europe. This allows her to have a one-of-a-kind opportunity to analyze Web3 social sentiments spanning different cultures and languages and, in turn, develop a much deeper understanding of how the Web3 space is growing within different communities. With the rest of her team, Gode works to identify crucial crypto news patterns and provide unbiased and data-driven information.
Gode’s passions include working and communicating with people, and when she’s not researching Web3 news, she spends her time traveling and watching true crime documentaries.

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