How to Become a Marketing Manager With the Help of Online Courses

Advertisements and marketing campaigns are greeting us everywhere we go. However, have you ever taken the time to figure out who is behind all of them? If you did, it is no surprise that you want to know how to become a marketing manager.

Marketing managers play a significant role in making customers aware of and interested in companies' products or services. They use various strategies and a selection of media channels to meet the needs of the company. Therefore, marketing managers are responsible for the way we view brands or their products.

Do you want to work with a team to create a variety of campaigns that will engage potential customers? If the answer is yes, then you are exactly where you should be!

Through this article, I will discuss how to become a marketing manager, what does a marketing manager do, and all the details about the position of the marketing manager. Most importantly, I will also provide you with handpicked online courses from platforms like Udemy and Coursera, which will help you launch your career as a marketing manager.

Ready? Let’s roll!

What is a Marketing Manager Position All About?

The manager position is entangled in various industries. You probably have heard about store managers, business managers, project managers, and many more. The position of a "manager" can be found in fields of education, science, government institutions, finance, media, and the list goes on.

As there is a large range of possibilities in becoming a manager, why choose marketing?

Marketing, in short, considers all of the elements used to promote and sell products to customers. This is only a short definition that hides many more components, such as price, sales, packaging, distribution, advertising, and so on. All of these aspects create an umbrella for the success of the product.

In recent years, marketing has bloomed and become one of the strongest and most profitable spheres of business^[1]. More and more organizations include it as a priority for their development and spend substantial amounts of money to reach their goals. Therefore, marketing managers become remarkably needed.

Moreover, mass digitalization has had a significant impact on making marketing the core of sales promotions. It minimized the need to publish advertisements on ineffective platforms, allowing marketers to catch the customer at the right place, at the right time.

Therefore, most importantly, marketing managers are hired to organize campaigns that would increase brand awareness and attract or retain customers. Substantially, they plan and supervise advertisements, launches, events, email campaigns, or social media channels.

Want to be swung into a creative tornado and analyze how to attract new customers? Then, the marketing manager’s position could be the right fit for your future career.

How to Become a Marketing Manager: Online Courses

If I were to ask you, what are the options for you to gain the knowledge needed to work in one field or the other? Probably the answers that you would give me are university/college, books, tutorials, or online courses. But which of these options is the best choice for figuring out how to become a marketing manager?

Marketing, as a field, is ever-changing. Therefore, people who are trying to get into this world have to be equipped with the newest and most relevant information. In my eyes, the best way how to get into marketing is through online courses, and here is why.

One of the best features is that you can check either when the course was uploaded or when the material has been updated. You can choose the most relevant course for you, taking into consideration the material and its novelty.

This would never work with university study programs. The timetable of various programs is usually settled and used year by year, without taking into account the changes in the field.

The novelty of the material is definitely among the most important features of why online courses are the best choice to learn how to become a marketing manager; however, there are other aspects to consider, as well.

Pricing is another great feature of online learning. Usually, when you attend online courses, the additional materials and textbooks (if needed) are included in the price of the course. This would not be the case in traditional education institutions. The general price of one full course can range up to $200, which is nowhere near the price of university- or college-based learning.

The benefits of online learning would not be complete without mentioning availability. With online courses, you can learn wherever, whenever and for as long as you want. Have some free time before your flight? Grab your smart devices and start learning.

Here are a few options I have selected that are worth checking out if you want to know how to become a marketing manager:

Product Management Marketing: Dekker's Product Marketing MBA (Enroll HERE)

• Platform: Udemy
• Duration: 38 hours
• Price: €79,99
• Certificate: Yes
• Level: Beginner
• Where to apply? HERE
• Discount? Available

Marketing is usually associated with advertising various products and services. New products are launched daily, with the aim of conquering the world and change markets. Let’s say you have a product and your goal is to make it a viral sensation. Where do you start?

If you don’t know, it’s okay, don’t worry. For this particular reason, I chose this course to hopefully guide you through the process of making your product pop. This in-depth course will provide you with knowledge about branding, marketing strategies, launches, and product management. Moreover, it will give you tips on how to become a marketing manager.

The course is divided into 28 sections, totalling 427 individual lectures. The timeframe needed to complete these sections can range from a few minutes to multiple hours. However, with no restrictions, you can pick and choose where or when to start or finish the course. Sounds good?

Here are a few sections included in the course:

• Product Marketing Strategy & Planning
• Proven Methods for Lead Generation
• Combining Direct & Brand Marketing
• Important Skills for Product Marketing
• Market Research
• + 23 more!

What is particularly great about this course is that it is not only a guide about different aspects of a marketing manager's career. It also provides you with tips and additional information about future promotions and marketing career paths, expanding the information further than how to become a marketing manager.

You can easily access the course through Udemy, one of the most popular online learning platforms. The course has already been a great benefit to over 50,000 students. I think it’s time for you to be one of them.

What about the background knowledge? If you are just starting in this field, there is nothing to worry about. You don’t need any prior knowledge - a simple willingness to learn will go a long way. The course is designed to be useful for everyone, regardless of their upheld expertise or experience.

Nevertheless, you will be able to learn from one of the best specialists in this field. Dekker Fraser is sharing his experience gained by working in small, medium, or large product-driven companies, such as Sony PlayStation. Therefore, you can be sure that the information you will receive will be valuable and worth your time.

With all of these great perks in mind, let’s discuss the price. Generally, the course is €79,99, which is a lot of money. However, Udemy likes to treat its users with significant discounts. Using their special offers or discounts, you can save a lot of money, and still get the course that you're looking for.

Therefore, if you want to know how to become a marketing manager, join the ‘Product Management Marketing: Dekker's Product Marketing MBA’ course NOW!

Marketing Analytics: Stand Out by Becoming an Analytics Pro! (Enroll HERE)

• Platform: Udemy
• Duration: 5 hours
• Price: €66,99
• Certificate: Yes
• Level: Beginner
• Where to apply? HERE
• Discount? Available

A big part of being a marketing manager is about creating and strategizing compelling and attention-grabbing campaigns. However, without a detailed analysis of the results of your competitors and your own campaigns, you will never know what your customer wants or how to find the key to their hearts.

Without this knowledge, your campaign can be a complete flop. For that not to happen, though, it is important to know about marketing analytics. By understanding analytics, you will be able to gather, analyze, organize and synthesize the data.

On Udemy, you can find many courses about marketing analytics. However, one of the most comprehensive and easy-to-understand courses is called ‘Marketing Analytics: Stand Out by Becoming an Analytics Pro!’.

In the course, you will learn by applying your knowledge to real-life scenarios, with hands-on projects. However, don’t be scared, you won’t be thrown into a task and have to complete it without guidance. You will begin the course by getting familiar with the concepts of data analytics, big data, and marketing analytics.

Afterward, you will take time to learn about the web, social media, customer, revenue, digital advertising metrics and apply them to practical tasks. The content of the course is relatively concise, and you will be able to complete it in around 5 hours. Fast and effective, what could be better?

Although the layout and teaching methods of the course are relatively simple, it perfectly sums up all of the attributes needed to find out how to become a marketing manager. However, to participate in the course, you will need to meet a few requirements (rather - suggestions).

The author of the course suggests that you should at least be a beginner or intermediate level of Excel with a great understanding of functions, such as SUMIF or COUNTIF. Moreover, they recommend that the course is best for people who start working in social media or marketing, are marketing students or digital advertisers.

The course is €66,99. However, Udemy does sometimes have various sales that they conduct. Therefore, if you are interested in attending this course but want to save some money, you can check these discounts.

After all, having knowledge in analytics is exceptionally valuable. Not only will you be able to evaluate your successes, but will also be able to improve and implement new decisions and creative views. It is time for you to enter the world of marketing together with data analysis!

Digital Marketing Masterclass: AI & Social Media Marketing (Enroll HERE)

• Platform: Udemy
• Duration: 71 hours
• Price: €91,99
• Certificate: Yes
• Level: Beginner
• Where to apply? HERE
• Discount? Available

Starting your career as a marketing manager, you need to be familiar with marketing from A to Z, especially in the digital world. This is the place where the trends and needs of your targeted audience are ever-changing. How can you find out about the different marketing strategies assigned to each digital channel?

I can help you here. After thoroughly investigating different courses available on Udemy, one of the courses that stood out to me was ‘Digital Marketing Masterclass: AI & Social Media Marketing’. It's designed for everyone who wants to take action, see the results from their marketing campaigns and find out how to become a digital marketer.

Throughout the course, you will get familiar with social media marketing, generative AI, SEO, Google Ads, and more. The list is quite extensive - you'll learn a lot!

The course also goes through the most essential elements of digital marketing. You will find out how to identify the targeted audience, why businesses should use AI, the importance of email marketing, as well as the significance of SEO^[2], and the secrets of how to use it efficiently.

The course contains 40 downloadable resources and 28 articles, which will complement your learning experience significantly.

If at any point in the course you had a question pop into your head, write it down. Although you will not be able to ask it directly, I truly believe that previous students had similar uncertainties about how to get into marketing, and you'll be able to find a community of enthusiasts just like yourself rather easily.

So, how much will this extensive course cost you? The price of this course is €91,99, but as I've mentioned a few times already, Udemy loves to occasionally treat its students. Sometimes, the price of your sought-after course can drop significantly! Don't miss out - grab a coupon code from this selection of handpicked discounts and start learning!

Sign up NOW!

Planning a Digital Marketing Strategy Specialization (Enroll HERE)

• Platform: Coursera
• Duration: 1 month (10 hours/week)
• Price: Free (to enroll)
• Certificate: Yes
• Level: Beginner
• Where to apply? HERE
• Discount? Available

One of the best in-depth group courses on how to become a marketing manager and gain knowledge on digital marketing is called ‘Planning a Digital Marketing Strategy Specialization’. By enrolling in this program, you will be able to attend three separate courses:

• An Introduction to Digital Marketing and Digital Strategy
• Digital Channel Planning Strategy
• Data and Digital Strategy Execution

In the first course of , you will cover the core principles of digital marketing. The course will present a discussion on how digital marketing and AI are reshaping peoples' communication and interactions online. Moreover, you will get familiar with budgeting, calculating ROIs, customer journey mapping, and much more.

The second course will focus directly on digital channel planning strategies. It will give you an overview of how to plan and leverage different digital marketing channels. You'll even get into how to develop an effective ecommerce website or app!

The last course will help you to tie all of the knots together, providing information on "how to cultivate a data-driven mindset" and manage data effectively.

Overall, the combination of courses is designed to make you understand how to become a marketing manager and learn about the fundamentals of digital marketing. It gives you a range of examples and an in-depth theoretical overview to make sure your knowledge lasts.

This wide range of courses (compacted into a single specialization) can be found on Coursera, one of the biggest online learning platforms. The good news is that if you are a new user, you can enjoy a 7-day free trial. However, if you have already joined Coursera and want to participate in the courses, you will need to pay a monthly subscription fee of $49.

If you are raising a question on how to become a digital marketer, the ‘Planning a Digital Marketing Strategy Specialization’ will provide you with all of the answers!

Did you know?

Want to earn Rewards & gain real Web3 skills?

Ace exciting Missions, collect Bits & win huge Airdrop Prizes!

Start gaining 🚀

Pros

• Easy to use with a learn-by-doing approach
• Offers quality content
• Gamified in-browser coding experience

Main Features

• Free certificates of completion
• Focused on data science skills
• Flexible learning timetable

GET 25% OFF

Pros

• High-quality courses
• Nanodegree programs
• Student Career services

Main Features

• Nanodegree programs
• Suitable for enterprises
• Paid certificates of completion

100% FREE

Pros

• A wide range of learning programs
• University-level courses
• Easy to navigate

Main Features

• University-level courses
• Suitable for enterprises
• Verified certificates of completion

30% OFF COURSES

Google Digital Marketing & E-commerce Professional Certificate (Enroll HERE)

• Platform: Coursera
• Duration: 6 months (10 hours/week)
• Price: Free (to enroll)
• Certificate: Yes
• Level: Beginner
• Where to apply? HERE
• Discount? Available

Google has changed the world around us. It allows you to find answers to all of your questions with a single click. But, how can marketing managers use it to benefit their companies and businesses? That’s exactly what the ‘Google Digital Marketing & E-commerce Professional Certificate’ courses will attempt to reveal.

Throughout this course, you will find out how to become a digital marketer, use various media channels to attract your customers, sell to them, and build their loyalty. The module specifically focuses on the best tools used for digital marketing, such as Canva, Google Ads, Google Analytics, Twitter, and Shopify.

Overall, the module contains 8 courses, which in total last more than 119 hours. In the courses, you will find out how to create various marketing strategies, attract and engage audiences throughout media channels, analyze and interpret your campaign results, as well as how to launch e-commerce websites and gain customer loyalty.

At first glance, the content material can seem intimidating due to its extent. Don’t worry, as with every course on this list, you can start, pause or continue your progress at any point. Moreover, the extensive course will definitely help you understand all the nuances of how to become a marketing manager.

Imagine that you have only started searching for opportunities to join the marketing career path. You want to apply as a marketing manager in a high-profile company, but they require a portfolio with your projects.

It’s not a problem if you have completed this Google course. All of the practical tasks that you complete through the courses are suitable to be a part of your portfolio. Don’t forget the certificate, as well! This way, you can prove to your future employer that you have both practical and theoretical knowledge about digital marketing.

If you don’t have a Coursera account, you can join the module for free with a 7-day free trial. On the other hand, if you have already used your free trial, you will have to join the subscription for $49 a month.

Roll your sleeves up and learn about marketing on Google like a pro!

The Most Liked Findings

Looking for more in-depth information on related topics? We have gathered similar articles for you to spare your time. Take a look!

Skill Development

Best Google Analytics 4 Courses in 2025

Skill Development

Best Programming Courses for Beginners (2025 Guide)

Skill Development

Best Generative AI Courses

What Would You Do as a Marketing Manager?

Now that you are aware of why a marketing manager's role is important for the company and its development, we can tick one of the boxes in knowing how to become a marketing manager. So, let’s now switch our attention to the daily duties of a representative of this career and see if it is as dynamic as the entire field.

When working as a marketing manager, you can forget about sitting around and waiting for work to come up. You will be as busy as a bee, completing all of your daily tasks and coordinating members of your team.

Marketing managers' duties range depending on the product they are promoting or the specialization of the company. However, the most typical tasks of a marketing manager are:

• Creating various campaigns and programs
• Event planning (from launches and PR events to seminars)
• Project and cost management
• Analyzing received data (campaign results)
• Brainstorming for new projects
• Managing teams
• Maintenance of content
• External communication

These are only a few tasks used to answer the question of what does a marketing manager do. Depending on the size of the company, sometimes they also manage websites, create copy or content for social media channels, ensure corporate communications, and perform other tasks that must be finished with a creative outlook.

Officially, marketing managers work from 9 to 5; however, it doesn’t always turn out that way. Therefore, when considering a marketing career path, you should be ready to work extra hours to complete various projects, contact partners, or simply use the time to prepare for upcoming events.

Did you know?

Have you ever wondered which online learning platforms are the best for your career?

See & compare TOP online learning platforms side by side

The Most Trending Findings

Browse our collection of the most thorough Crypto Exchange related articles, guides & tutorials. Always be in the know & make informed decisions!

Comparisons

Wix vs. WordPress – Which One Works Better?

Comparisons

DataCamp VS Udacity: Which Data Science Platform is Better?

Platform Courses

Top Udemy Python Courses: Where To Start Learning

Conclusions

Throughout this article, we looked closely into how to become a marketing manager, what knowledge you need, and what does a marketing manager do. It has become obvious that marketing managers play a significant role in promoting the products of the company. Moreover, they establish and reinforce customer loyalty and gain their trust.

If you are wondering how to get into marketing, the best option is to join online courses. On e-learning platforms, such as Udemy and Coursera, you can find a great variety of courses dedicated to marketing. It is a valuable way to study the newest information, save money and learn from any part of the world.

Working as a marketing manager, you will get familiar with a variety of tasks from creating advertising campaigns to analyzing project data. Depending on the size of the company, other tasks could be added to the daily duties of the marketing manager.

Therefore, if you wish to get your hands on a variety of projects and use your creativity to make mesmerizing campaigns, the marketing manager's position is waiting for you. Join the online courses today!

Scientific References

1. P.K. Kannan, Hongshuang “Alice” Li: 'Digital marketing: A framework, review and research agenda';

2. Dr. Bala Madhu, Mr. Verma Deepak: 'A Critical Review of Digital Marketing'.