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Why and How to Become a Digital Marketing Specialist?

The Internet has revolutionized a multitude of industries – including marketing. With customers spending more and more time online, businesses have no other option but to take their online presence very seriously. Having a well-made website and writing eye-catching emails is not enough, either: you need to understand the peculiarities of social media networks and know how exactly you should use them to reach your target audience.

When done right, digital marketing allows a business to reach the most impressive results while keeping the cost at minimum. By taking this Learning Path, you will find out everything a digital marketing professional needs to know to succeed, including the distinct techniques for Facebook, Instagram, Twitter, YouTube and other kinds of social media.

Benefits for you

A structured course tree

A carefully tailored list of courses for best experience developing your skills, including only the essentials and skipping the usual college surpluses.

Learn from experienced teachers

Improve your skill set with proven tools, and take opportunities to practice with realistic tasks.

Get a dream job

Make additions to your résumé to secure your dream job with high pay. Send applications anywhere in the world!

Get skills for life

Even if you choose to stop midway, you’ll have acquired skills that you’ll be able to use in many other fields.

Your Learning Path


Digital Marketing introduction

Get the basics down first: learn what is digital marketing and how it can help you promote a business.

Alun Hill 22 lectures
Complete Digital Marketing Course: Find Fast & Easy Success

Quick course in internet marketing: learn internet marketing strategies, what is email marketing and more.

Start your learning path

Discover Email Marketing

Email is the one digital media everyone – and we do mean everyone – uses. Find out how to generate impressive leads and get their attention!

Alun Hill 4 lectures
Learn Lead Generation Marketing: Build an Email List for Your Business

Learn lead generation marketing: what is lead generation, how to generate leads, and more

Start your learning path

Master Search Engine Optimization

Learn to optimize your content for search engines, increase its findability and maximize your chances to reach the audience.

Alex Genadinik 117 lectures
SEO For Dummies: Powerful Tips That Help You to Boost Your Business

Become a master of SEO: learn all from the basics to advanced SEO strategies

Start your learning path

Learn Facebook Marketing

Get familiar with all the tools available on Facebook that can help you reach your marketing goals. Ads, groups, affiliate marketing, and tons of other topics covered!

Alun Hill 21 lectures
Learn How to Create a Facebook Marketing Strategy Like a Genius

How to Use Facebook Marketing With Ease

Start your learning path

Start Creating Facebook Ads Like a Pro

Facebook ads are especially important: get to know them in more detail! Find out how you can set them up, target the right audience, and track the results.

Alex Genadinik 18 lectures
Simple Facebook Advertising Course: Learn How do Facebook Ads Work

Learn How to Create A Facebook Ad strategy in A Single Facebook Advertising Course

Start your learning path

Pictures, Videos, and More: Instagram Marketing

The more social media networks you use, the more audience you reach! See how you can turn your Instagram followers into clients.

Alun Hill 8 lectures
Discover The Secret Techniques on How to Make Money on Instagram

How to Earn Good Money on Instagram

Start your learning path

Tweet to Get Followers: Twitter Marketing Secrets

Maximizing the exposure of your tweets can be an immense help in promoting a business. Don’t miss out on a great chance to reach millions!

Alex Genadinik 36 lectures
Course on How to Get Twitter Followers Fast: Learn Twitter Marketing

Learn how to get more Twitter followers in this marketing on Twitter course

Start your learning path

Capture Your Audience With Videos: YouTube Marketing

If you have a YouTube channel, a chance to earn a lot from the comfort of your own home is in your hands. See how you can take it!

Alun Hill 10 lectures
Awesome Tips and Tricks on How to Make Money on YouTube

Become a YouTube dominator by understanding how to make money on YouTube

Start your learning path

Using Social Media Channels Together

Find all the secrets of social media marketing in one place and get the most out of every network!

Alun Hill 37 lectures
6 Easy Ways How to Make Money on Social Media - Ultimate Video Guide

A social media marketing course with six easy ways that will teach you how to make money on social media

Start your learning path

Yelp Advertising: Rise With Good Reviews

Yelp is a great way for any local business to form a great first impression. Find out how you can use the business account and ads the most effectively!

Alex Genadinik 10 lectures
Understand Yelp Advertising: Learn How to Rank Higher on Yelp

Learn how to use Yelp to promote your business: discover Yelp advertising secrets

Start your learning path

Test and Optimize Your Conversion Channels

Get familiar with split testing, learn to analyze and understand its results, and optimize the conversions on your website!

Alun Hill 7 lectures
Website Optimization Course: Learn Website Split Testing Now

Learn about various A/B testing process, website optimization tests and learn best practices

Start your learning path

Use Your Knowledge: Create Your Marketing Plan

Now that you’re a true digital marketing guru, let’s see how you can create a foolproof marketing plan. Get ready for success!

Alex Genadinik 55 lectures
Learn How to Write a Marketing Plan: Set Your Business Up for Success

This ultimate marketing plan course gives you a marketing plan template & teaches you how to write a marketing plan fast

Start your learning path

You will learn from these experts

Alex Genadinik

Alex is highly experienced in delivering theory and practical tasks in over a hundred courses that he’s developed. An expert in software engineering, SEO, social marketing, and entrepreneurship.

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Best experts for your best experience

Learn from real experts in their fields who share their knowledge and practical know-how.

Receive a course completion certificate

Prove what you’ve learned to anyone who asks, and hang sweet additions to your wall of achievements.

Practical tasks for real learning

Find opportunities to practice with code examples, practical tasks, learning missions, etc.

Gamified coding courses

Feel even more motivated to get skills for your career with a number of gaming elements!

Tamper-proof certificates

On BitDegree, you'll be able to receive a Blockchain certificate that is immune to falsification.

Get your dream job

Increase your chances to secure a job that you dream of by focusing on the skills that you actually need.