Description
The Author Website Masterclass will show you how to create an original, professional-looking, mobile responsive author website, where you can engage with your readers and turn them into fans
One of the biggest hurdles that a new author faces at the beginning of their self-publishing career is that of anonymity.
Fortunately, there are a number of strategies available to self-published authors to overcome this, such as Perma-free Books, Lead Magnets, Front and Back Matter Promotions, Search Engine Optimisation, Video Marketing and Guest Post Commenting, each of which can be very effective.
Central to all of these promotional strategies is an online presence and in particular an author website.
If you have yet to start building your writer platform, then now is the time to do so, beginning with the creation of a great-looking author website.
A step-by-step guide to creating a professional responsive author website that you will be proud of
In this course, you will get an over-the-shoulder view as I build a responsive author website totally from scratch for one of my niches, step-by-step.
In this way, amongst other things, you will learn:
- How to brand your author website
- How to create a Gravatar
- How to choose a domain name
- How to decide upon a hosting package
- How to propagate your domain name to your hosting package
- How to install WordPress
- How to configure the basic settings
- How to customize your website to make it look totally original
- How to choose the correct plugins for your website
- How to add engaging content to your author website
- And of course how to add your library of books to the website.
The building of a mobile responsive author website really is a MUST for every self-published author. And this course will walk you through it every step of the way.
What Will You Learn?
- LEARN how to build a mobile responsive author website
- LEARN how to create an online presence for your author brand
- LEARN how to choose a domain name, set up hosting and install and configure WordPress
- LEARN how to add engaging content to your website
- LEARN how to add your library of books to your author website
Requirements
- An understanding that creating an author website involves a certain amount of financial investment
- The purchase of a domain name is a requirement if you want to create your author website
- The purchase of a hosting package is a requirement if you want to create your author website
- The purchase of premium themes and skins (such as Thesis and Effectus) is not a requirement, but is highly recommended
Curriculum
Course consist of total 3h 12min of content, in total.
Section 1: Introduction to the Course
Section 2: Branding Your Author Website
Section 3: Hosting Your Author Website
Section 4: Setting Up a WordPress Site
Section 5: Adding Content to Your Author Website
About the Instructor
Having worked as a marketing manager in London during the nineties, where he also completed his Postgraduate Diploma in Marketing, David decided to leave the rat race in 2000, head east and forge a new career as an online marketer. It was during this time that he published his first book.
As a British ex-pat living in Slovakia, David has set up online businesses and written non-fiction books in a number of different niches, most notably freelance translating, ESL and all things Slovak. He also taught Business English to Slovak companies and private individuals and lectured at universities and other educational institutions, where he developed his passion for teaching.
In the last few years, from his mountain home in the heart of Europe, David has primarily focused on print on demand and self-publishing, during which time he has created over 5,000 designs and published over 1,000 books. In addition to this, David has taught online courses to over 50,000 students, mainly in the print on demand and self-publishing niches, and is currently half-way through writing his first series of YA fiction novels.
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