Description
Requirements
- Desire to use Lead Generation to promote & grow your business
Description
- Effective Lead Generation to get you more leads, demos, sales and conversions so you can grow your business.
You've built a couple of websites.
You've spent thousands, if not tens of thousands of dollars on AdWords, Facebook Ads and other marketing tech.
You've built your lists, you're getting traffic, but for some reason the phone is still not ringing.
Your inbox is looking depressingly empty.
This course will teach you everything you need to know to get those prospects reaching out to you 24/7 with no extra work on your part.
You’re here because you want to know how to get the flood of leads and sales to start pouring in?
You just need one more piece of the puzzle. That's where we come in… This course has taken years of experience and compiled it into step-by-step videos so you can get everything you need to build your own lead generation machine!
At the end, you'll build a lead generation system that will automatically build leads for your business while you sleep.
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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
I built this course for people like you.
People who are frustrated with their Lead Generation efforts. Spending tons of time, money and energy trying to capture leads that want to buy their product or service, but are continuously falling flat and not seeing the results they want.
It's not easy to learn how to generate Leads effectively.
I've been there myself.
So let me help you get the business results you're looking for.
Successful Lead Generation is one of the most important things you need to understand and leverage effectively in order to grow your business.
But learning how to do this effectively can be a challenge.
That's why we created this course.
With this course you’ll learn how to build out various types of funnels, how to create pages, write copy that converts and target and drive traffic towards your funnels, ultimately ending up with new leads, customers and sales.
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WHO THIS COURSE IS FOR
This course is for anyone who wants to do Lead Generation l for themselves or their clients.
This course will teach you everything from the technical to the content, to various formats and strategies surrounding Lead Generation and funnels.
After finishing the course, you'll be able to run highly successful Lead Generation campaigns for yourself, your clients and/or your business.
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HOW THE COURSE IS STRUCTURED
The course first gives you an overview of a basic Lead Generation process. After that we discuss bridge pages and sales funnels, both of which can be used for inbound lead generation.
Lastly we’ll discuss 30 different sales funnel options that you can use for different business opportunities, products or customer types.
Leads
- Lead magnets
- Landing page design
- Traffic and optimization
Bridge Pages
- The overall page page concept
- Determining the offer and angle
- How to actually build the bridge page
Funnel Building
- Planning and choosing funnel type
- Crafting your offers
- Creating different kinds of funnel pages
30 Funnel Examples & Definitions
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CLASS PROJECT
- Identify which funnel will work best for your customer/product.
- Use Click Funnels to build out a sample funnel.
- Create a lead magnet.
- Launch your funnel and set up a paid ad (one one of the platforms discussed, to drive traffic to your funnel.)
Goal: Identify an ideal customer profile, prospect this customer, prepare and call them and book a demo.
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YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.
I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
What Will You Learn?
- Understand various different types of funnels (over 30) for different types of customers and products.
- Set up funnels with no-code software (without any technical background).
- Create effective lead magnets that leads actually want, in order to obtain an email address and name.
- Create funnels that convert, and capture hyper targeted leads that are perfect for your product or service.
- Drive targeted traffic to your funnels through various ad and social platforms.
Requirements
- An online business, or business idea that you can set up a funnel / lead generation campaign for.
- A desire to increase leads, customer and sales for your product or service.
Curriculum
Course consist of total 2h of content, in total.
Section 1: Introduction
Section 2: Lead Generation Basics
Section 3: Bridge Pages
Section 4: Sales Funnels
Section 5: Funnel Examples
About the Instructor
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training individuals on both the hard and soft skills required to excel in their career. I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career. Over my career, both myself and some of the trainers you'll work with have trained thousands of students, both in professional and non-professional settings. I hope you can benefit from some of our collective experience and find these courses both interesting & useful.
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