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5 Students

Description

What Will You Learn?

  • How to write headlines that grab attention
  • How to write headlines that compel prospects to read the body copy
  • How to write opening lines
  • How to write clever, effective endings to sales copy

Requirements

  • Students must know how to write well in English
  • NFT Certificate
  • 31 Lessons
  • Intermediate
  • English
  • 5.0 Rating
  • +110 XP

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Curriculum

Course consist of total 2h 45min of content, in total.

Section 2: Headlines
1:02:16
Secret 1: Write a weak headline if your visual is strong
04:53
Secret 2: Sync your headline and your visual
05:33
Secret 3: Write headlines that compel buyers to read your copy
05:49
Secret 4: Make your headline a zinger if your visual is lame
06:08
Secret 5: If in doubt, ask a question
05:27
Secret 6: Start telling a story
04:26
Secret 7: Tie your headline to current events
05:19
Secret 8: Aim for the “hunh?” factor
04:52
Secret 9: Make them smile
03:57
Secret 10: Use headlines for features, images for benefits
05:01
Secret 11: Comparing yourself? Better be clever
04:48
Secret 12: Find headlines in your body copy
06:03
Section 3: Opening Lines
14:19
Secret 13: Deliver on the premise of your headline
05:52
Secret 14: If in doubt, ask a question
04:03
Secret 15: Start with irony
04:24
Section 4: Strategic Body Copy
26:45
Secret 16: Stick to one idea per ad
06:12
Secret 17: Follow a simple script
07:48
Secret 18: Give multiple benefits for each feature
04:50
Secret 19: Back all claims with proof
03:14
Secret 20: Borrow credibility
04:41
Section 5: How to Write Memorable Copy
37:06
Secret 21: Keep your reader reading
05:14
Secret 22: Build trust with specifics
07:21
Secret 23: Write quirky testimonials
08:01
Secret 24: Use parallel structure
04:24
Secret 25: Spin your strongest feature into a theme
03:14
Secret 26: Use original clichés
04:35
Secret 27: Write in pictures
04:17
Section 6: Your Ending, and Some Final Thoughts
16:35
Secret 28: Come full circle at the end
06:03
Secret 29: Give your buyer something to think about
05:30
Secret 30: Write like a pro (a few words on style)
05:02

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