The Fundamentals of How to Build a Brand for Small Businesses

For a lot of people, becoming a small business owner sounds like a dream. You get to make all the critical decisions, manage your own time, choose your team yourself, and work in a field you thoroughly enjoy. However, it’s not all roses. According to the Small Business Administration (SBA), one out of two small businesses fails before they hit their fifth anniversary if they do not know how to build a brand.

The numbers do not sound too encouraging, right? However, most of the failures could be prevented by doing the homework more carefully. It’s crucial to investigate the market, choose the right pricing strategy, and so on.

Another thing that’s crucial when building a small business from the ground up is brand development. In this informative course, I am going to teach you five brand building steps that can make or break a small business. In just under an hour, you will understand how to build a brand that’s both unique and attractive to your target audience.

The fundamentals of brand development

The goal of this branding tutorial is to form a memorable image for a potential customer. In a study performed by Red C marketing agency, when asked to shop for a specific item online, four out of five customers clicked on a brand name that was familiar to them from before. A strong brand helps you achieve the trust and loyalty of a customer, as well as raise overall brand awareness.

Brand development consists of multiple elements, including but not limited to a unique name and logo. In this branding tutorial, we will go through each of them and learn how to build a brand and make the best possible choices. I will teach you how to start a brand marketing strategy that can help your business achieve the desired results.

Using the Internet to get where you need to be

According to Statista, there are four and a half billion Internet users in the world. What does this mean for businesses? Mainly that a strong Internet presence has never been this important. Not only is it a simple and quick way for customers to find you using search engines, but it can also be an option for free or low-cost marketing. In addition to that, there are multiple platforms that you may find helpful in learning how to build a brand.

To make sure you don’t sleep on any opportunities, I will explain how brand building works on LinkedIn and how you can use CrunchBase and ProductHunt to raise brand awareness for your company and its products. LinkedIn is a social network with a focus on employment and professional world, while CrunchBase and ProductHunt allow its users to share the information on the hottest new products and brands.

You don’t need to be an international conglomerate to become successful in the business world. Understanding the fundamentals of how to build a brand will allow your small business to thrive no matter the competitiveness of the market. By the end of this branding tutorial, you will have a solid understanding of how to start a brand that’s not only one of a kind but also recognized and desired as such!