Course Details

Lessons

32

Skill level

Intermediate

Scholarship

Coming soon

What Will I Learn?

  • How to write headlines that grab attention
  • How to write headlines that compel prospects to read the body copy
  • How to write opening lines
  • How to write clever, effective endings to sales copy

Description

In this course on how to copywrite, you will learn how to write copy that grabs the attention and motivates the readers to buy the product.

In other words, this course is a great shortcut to learn how to write a great copy.  When you finish it, you will be able to write a catchy copy, which gets noticed, is read from the headline to the last sentence and gets the results.

The Fundamentals of Writing Copy

In this course you will examine excellent copywriting examples and learn:

  • To write a headline which grabs attention

  • To write a headline which compels to read the body

  • To write a headline which has to match a visual

  • To write the opening line which compels the reader to keep reading

  • To use irony, sarcasm and humor to grab the attention

  • To follow a tested step-by-step formula for writing body copy

  • To build trust with body copy

  • To find and write unusual testimonials

  • To write effective and clever endings to sales copy that call to action

  • To write copy that grabs and does not let go until you have reached the end

  • To write endings that are effective and that help the sales message

The Most Succesful Ad Campaign Of All Time

You will examine a famous and probably the most successful ad campaign in history - the legendary newspaper ads for Volkswagen that ran during the 1960s and 1970s. This is the epitome of print advertising and a great example of why writing copy matters so much. The Volkswagen ads had to overcome a significant challenge, and the campaign accomplished the task with flying colors. A dull, ugly, unknown car was remade into one of the most talked-about, discussed, famous and loved brands in history. You will see dozens of ads from the Volkswagen ad campaign since each of them is a fantastic case study on how to write persuasive, witty, funny and fantastic copy.

Learn How a Succesful Ad is Created

Writing copy is where it all begins. You cannot create a successful advertising campaign if you do not engage your readers with a clear and deliberate choice of words.  You will learn about visuals, headlines, opening lines, the format of a sales pitch, body copy, features, testimonials and benefits, humor, irony, keys to being original, reader engagement, endings, and a lot more!

If you are a copywriter who wants to improve his craft or an aspiring one - you have found the shortcut to learning what copywriting is all about, what works and what does not.

No Theory, Only Examples of What Works in Copywriting

You won't find any theory in this course. You will learn about ads which worked and why they worked. I will explain in detail why a copy was successful and sold the product.

You can preview a lecture below and get an idea of what this course is all about. If you want to learn the tricks of copywriting, take this course. And maybe forty years from now, someone will be taking a course about a copy that you wrote. You never know!

Requirements

  • Students must know how to write well in English

Curriculum

Section 1: Introduction 08:29
Section 2: Headlines 1:02:16
Section 3: Opening Lines 14:19
Section 4: Strategic Body Copy 26:45
Section 5: How to Write Memorable Copy 37:06
Section 6: Your Ending, and Some Final Thoughts 16:35

About the Instructor

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I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

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