Course Details

Lessons

80

Skill level

Beginner

Scholarship

Coming soon

What Will I Learn?

  • Promoting Your Local Business With Top Strategies.
  • Understanding What Marketing Strategies Will Work Best For Your Business.
  • How to Use SEO Optimization to Have Your Business Listed in the TOP 10 Search Results on Google
  • How to Maximize Your Client Base and Revenue.

Description

If you own a small business and you're eager to know how to market your company, this course is perfect for you. Whether you own a restaurant, a café, a nightclub, a barbershop, a blog, a YouTube channel or anything in between, this small business marketing course will provide you with fresh advertising ideas and teach you how to promote your business endeavor.

All About Local Marketing

Effective local marketing is just as important for small businesses as it is for huge corporations. In fact, it might be even more critical since the competition is fierce. Huge companies usually have massive marketing teams working on business advertising and promotion while local business owners cannot afford that. The good news is you don't need a large team to take advantage of local advertising effectively. You just need to know about different techniques that you can implement yourself. And this small business marketing course will reveal the most time, effort and price efficient strategies that will help you boost your sales.

This course encompasses topics, such as search engine optimization, social media marketing, Yelp & Google maps marketing, business card marketing, flayer marketing and much more! You'll get introduced to the most effective and advanced digital and conventional marketing tools and learn how these tools can be used to efficiently improve your business, attract client, out-smart your competitors, and increase your revenue.

Professional Website & More Visitors

This small business marketing course will start with one of the most important features when it comes to local advertising. I'm talking about a personal website. After all, a webpage looks far more professional than just a Facebook page, don't you agree? You'll learn how to set up your own page. This tutorial will explain step-by-step how to find a perfect domain name for your business as well as how to set up your website quickly and professionally. You'll find out how much maintaining a website costs and how to increase conversion rates. This small business marketing guide will even show you examples of great websites to give you ideas on what you should focus on.

Next, you'll move on to SEO tutorials. SEO (also known as search engine optimization) can help you increase traffic to your website by a mile. This small business marketing course will explain the fundamental basics of SEO and how it works. You'll find out what are keywords, how to research them and how to use them. You'll be introduced to different types of keywords and meta titles and much more. If you're own a blog, you'll be happy to hear that there's a separate lecture explaining how to market your business using blogging. Also, you'll find out how to build backlinks and save a ton of money.

After mastering the fundamentals of SEO, you learn about social media marketing as well as how to use Yelp and Google maps to your advantage. Google Maps and Yelp are incredibly effective when it comes to local marketing. Since on these platforms people are already looking for local shops it's easier to get noticed. And when it comes to social marketing, you can't just skip it.

Digital & Conventional Marketing Techniques

Social networks have millions of active users that are constantly engaging in discussions, looking for good & services and sharing their opinion. If you know how to do it, social media marketing can help you build an audience and grow the number of your customers fast. This tutorial will reveal different techniques on how to advertise on social media networks successfully.

This course isn't just about digital advertising. You'll find quite a few lessons explaining principles of conventional advertising like flyers, business cards and more. You'll discover marketing strategies that are creative and unique. You'll learn about promoting your business using t-shirts, discounts, and events. This small business marketing course will also give ideas on how to get publicity without breaking a bank.

So, what are you waiting for? Local marketing and advertising are essential for small business owners. After this small business marketing course, you will have the tools and resources to improve your business and its position in the market. Enroll now and take your business to another level!

Requirements

  • A Determination to Promote Your Local Business.

Curriculum

Section 1: Learn Small Business Marketing: How to Use SEO & Social Media 02:03
Section 2: How to set up your local small business website 18:20
Section 3: SEO for local small business 30:51
Section 4: Off page SEO and link-building 1:05:02
Section 5: Ranking in other websites like Yelp and the Google Map 13:14
Section 6: Social media marketing for your local small business 30:57
Section 7: Business card marketing & business networking for your local business 41:47
Section 8: Flyer marketing to help you promote your local small business 25:52
Section 9: Other strategies to promote your local small business 17:46
Section 10: How To Get Publicity 02:59
Section 11: Advertising 01:44
Section 12: Facebook ads and retargeting 30:03
Section 13: Extra material 06:00

About the Instructor

Alex Genadinik

Entrepreneur
  • 4.5 Average Rating
  • 2,225 Reviews
  • 19,875 Students
  • 40

Alex Genadinik is an experienced instructor, teacher, entrepreneur and book author. He is an expert in software engineering, SEO and social marketing, app development and entrepreneurship. His achievement in numbers:

- Developed over 100 online courses;
- Attracted more than 100,000 students;
- Best-selling Amazon author for three times. Around 1,000,000 people bought the books;
- Consulted over 1,000 businesses;
- His apps on business were downloaded over 1,000,000 times across Kindle, iOS and Android;
- Owner of a business channel on Youtube

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