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5 Students

29 Lessons

Beginner

What You Will Learn?

  • Understand SEO and Local SEO and how to build a strong presence in search
  • Understand citations, reviews, backlinks and how to use them to build a strong presence in search
  • Know how to create and manage a Google My Business listing
  • Understand how Local SEO and SEO Ranking Factors are applied and how to implement them on your own website

Curriculum

2h 32m
Section 1: Introduction To The Course
01:21
Section 2: Google Search And Your Position In Local Search
22:57
Section 3: Google Search - A Deeper Exploration Of How SEO Affects Search
13:15
Google Local Search
13:15
Section 4: Google My Business - A Strong Local SEO Factor
16:01
Google My Business Page
10:33
Cleaning Up Old Google Local Listings
05:28
Section 5: Building Up Reviews - Including Google Reviews
08:04
Create A Google Review Strategy
08:03
Google My Business - Support Community
Section 6: Citations - Quality Citations Dramatically Improve Your SEO Ranking
16:46
Citations - An Introduction - Setting Up A NAP Page
03:57
Managing Your Citations
12:49
Section 7: Backlinks - Understand How They Improve Your SEO
15:21
Backlinking - An Introduction
02:46
Checking The Quality Of Your Backlinks
03:37
Building Backlinks
06:54
Social Media Pages As Backlinks
02:04
Section 8: Onsite SEO - Improving Your Sites SEO
14:14
Content Marketing As Part Of Your Local SEO
03:07
Creating Your Content
11:07
Section 9: Keyword Optimisation For Powerful SEO
19:15
Understanding Keywords
03:34
Keyword Strategies - How To Use Keywords Effectively
06:46
Inserting Your Keywords On Your Website
08:55
Section 10: Local Business Online Marketing
14:21
Marketing A Local Business
01:54
AIDA Marketing - An Overview
05:12
Adwords - An Introduction
04:16
Your Google Profile Explained
02:59
Section 11: Setting Up A Local Marketing Consultancy
10:55
Setting Up A Local Marketing Agency
10:55

Description

Requirements

  • They will need online access to the internet
  • They will need a basic understanding of social media marketing
  • They will need a real world local business that serves a local community

About the Instructor

100% of students rated this instructor as excellent!
Reviews 0
Students 5
Courses 5

Mark, runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard-won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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Our students say Excellent
9.5 out of 10
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