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11 Lessons

What Will You Learn?

  • Learn how to influence people to take action in a positive way


Section 1: Introduction
Introduction to the course
Course Content
Section 2: What is Marketing?
What is Marketing?
Section 3: The Psychology of Marketing
The Psychology of Influence
Emotional Triggers to Action
Section 4: Know your Customer
Know your Customer
Section 5: Features - Advantages - Benefits
Features - Advantages - Benefits
The Marketing Pyramid - not everyone will want what you do.
Section 6: The AICDA Framework for Marketing
The AICDA Framework explained
Section 7: Putting it All Together
Putting it All Together
Applying the AICDA Framework



  • No experience necessary!

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