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  • 5h 25m on-demand video
  • Access on mobile

Course Details



Skill level



Coming soon

What Will I Learn?

  • The basics of marketing.
  • How to create a marketing plan.
  • Common mistakes and pitfalls in marketing.
  • How to predict whether a marketing strategy will be effective.
  • How to create and execute a successful marketing strategy.
  • How to apply a marketing strategy to maximize profits.


Wondering what marketing concept & objectives you should aim for? Learn what is a marketing strategy and how a marketing concept works.

This marketing concept course will introduce you to the fundamentals of marketing: what marketing is, how it is different from advertising, what is a marketing strategy, what is a marketing plan, what the subfields of marketing are.

Among the topics, the course covers are social media marketing (Facebook, Twitter, YouTube and other social media platforms), search engine optimization, and podcast marketing. With the marketing strategies in this course, you can promote a restaurant or dinner, a coffee shop, barbershop, a gym or whatever your business might be.

By the end of this marketing concept course, you will know how to create a successful marketing strategy, how to avoid the common mistakes in marketing and how to apply the principles of marketing to the promotion of your own business. Enroll now and take your marketing skills to another level!


  • Interest in marketing.
  • Need to promote your business.


Section 1: Introduction to marketing course introduction 05:22
Section 2: Introduction to Facebook marketing 18:10
Section 3: Marketing history, evolution, fundamentals and basics 23:36
Section 4: Introduction to Twitter marketing 08:22
Section 5: Identifying and understanding your ideal customer so you can promote to them 27:36
Section 6: Using software analytics tools 19:52
Section 7: Starting to do your marketing 1:22:27
Section 8: Leading thinkers and their ideas 20:14
Section 9: SEO Introduction 52:01
Section 10: How to come up with a great YouTube show or Podcast concept 18:44
Section 11: How to grow your YouTube channel. Introduction to YouTube marketing 10:29
Section 12: How to set up a podcast and promote it 19:43
Section 13: Introduction to offline marketing strategies 14:50
Section 14: Additional promotional tips 04:16

About the Instructors

Alex Genadinik

  • 4.5 Average Rating
  • 2,225 Reviews
  • 19,875 Students
  • 40

Alex Genadinik is an experienced instructor, teacher, entrepreneur and book author. He is an expert in software engineering, SEO and social marketing, app development and entrepreneurship. His achievement in numbers: - Developed over 100 online courses; - Attracted more than 100,000 students; - Best-selling Amazon author for three times. Around 1,000,000 people bought the books; - Consulted over 1,000 businesses; - His apps on business were downloaded over 1,000,000 times across Kindle, iOS and Android; - Owner of a business channel on Youtube


First gamified Solidity course by Bitdegree