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65 Students

79 Lessons

Beginner

What You Will Learn?

  • The Basics of Marketing
  • How to Create a Marketing Plan
  • Common Mistakes & Pitfalls in Marketing and How to Avoid Them
  • How to Predict Whether a Marketing Strategy Will Be Effective
  • How to Create and Execute a Successful Marketing Strategy

Curriculum

5h 25m
Section 1: Introduction to marketing course
05:22
Section 2: Introduction to Facebook marketing
18:10
Screen flow
01:42
How to find good Facebook groups
01:38
How to behave in groups
02:20
How I sell on Facebook
03:52
Section 3: Marketing history, evolution, fundamentals and basics
23:36
Twitter automation
02:20
History and economic roots of marketing
03:10
Marketing as experienced by small business owners
02:58
4 pillars of marketing
03:12
Difference between marketing and advertising
02:29
What is a unique value proposition?
05:00
UVP Examples
04:27
Section 4: Introduction to Twitter marketing
08:22
Twitter marketing section intro
00:24
Hashtags intro
01:30
How to structure your tweets
04:08
Twitter automation
02:20
Section 5: Identifying and understanding your ideal customer so you can promote to them
27:36
Section intro understanding customer
01:08
How to identify your target market
04:37
Target customer example
04:43
Exercise to talk to customers
03:10
How to create an ideal customer avatar
02:49
How to calculate your target market size
11:09
Section 6: Using software analytics tools
19:52
What is software analytics and why you need it
03:11
How to set up Google Analytics
02:30
How I use Google Analytics
03:44
AB testing introduction how to improve conversion rates with AB testing
04:50
AB test example
05:37
Section 7: Starting to do your marketing
1:22:27
Introduction to social media marketing
03:08
Intro to content marketing
07:37
Example of content marketing
04:49
The net promoter score
02:38
Leveraging large platforms
02:38
Establishing your own large media platforms vs trying to get publicity
03:53
Examples of large platforms I built
03:15
Introduction to affiliate marketing
04:51
How to build up a sales team
05:59
The biggest secret of marketing success
06:15
Sales funnels how to identify optimize and improve your sales funnel
05:30
Advantages of paid marketing advertising
06:21
Ways to create and think about a marketing strategy
07:56
2 ways to create a marketing plan
08:26
Pitfalls with outsourcing your marketing and hiring freelancers or agencies
03:11
Product quality is a great natural marketing tool
03:49
How to increase sales and traffic from your email signature
02:11
Section 8: Leading thinkers and their ideas
20:14
Steve Blank and the customer development methodology
04:49
Eric Ries 3 engines of growth
10:28
Seth Godin and the purple cow
04:57
Section 9: SEO Introduction
52:01
Introduction to SEO
11:13
History of SEO
08:50
SEO for new websites
01:58
Getting Yoast and basic SEO
02:31
Introduction to keyword research
05:10
Common SEO mistakes
04:39
Top SEO ranking factors from top experts
10:59
How to know which SEO links are good
06:41
Section 10: How to come up with a great YouTube show or Podcast concept
18:44
Come up with show section intro
00:44
Goals revenue branding and awareness email list growth sales
04:23
Longer vs. shorter episodes
02:39
Topic coverage current or evergreen topics
02:02
Deciding on a solo host show or with partners or with guests
04:46
Should it be daily, weekly or monthly?
04:10
Section 11: How to grow your YouTube channel. Introduction to YouTube marketing
10:29
Marketing intro YouTube section intro
00:36
YouTube equipment
06:40
How to make a YouTube video rank
03:13
Section 12: How to set up a podcast and promote it
19:43
Podcast hosting
06:12
Signing up for Libsyn
02:35
Before setting up your podcast in iTunes
01:09
How to use audio file compression to minimize hosting costs
02:52
Marketing for a podcast
06:16
Last steps of adding your podcast to iTunes
00:39
Section 13: Introduction to offline marketing strategies
14:50
Offline marketing
04:53
How to do business networking
06:43
Selling in brick and mortar stores
03:14
Section 14: Additional promotional tips
04:16
Tip to get more engagement on Facebook
01:42
Introducing FB marketplace
02:34

Description

Requirements

  • Interest in Marketing
  • Wish to Promote Your Business

About the Instructor

Alex Genadinik

Entrepreneur
Reviews 247
Students 287,502
Massive audience
Courses 40

Alex Genadinik is an experienced instructor, teacher, entrepreneur and book author. He is an expert in software engineering, SEO and social marketing, app development and entrepreneurship. His achievement in numbers:

- Developed over 100 online courses;
- Attracted more than 100,000 students;
- Best-selling Amazon author for the three times. Around 1,000,000 people bought the books;
- Consulted over 1,000 businesses;
- His apps on business were downloaded over 1,000,000 times across Kindle, iOS, and Android;
- Owner of a business channel on Youtube.

BitDegree platform reviews

Our students say Excellent
9.5 out of 10
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