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4 Students
8 Lessons
Beginner

What You Will Learn?

  • How to get attention about your cause in the local community
  • How to create and implement a realistic plan for local publicity
  • Why local publicity matters

Curriculum

1h
Section 1: Introduction
02:55
Section 2: Get Local Publicity
57:48
Benefits of Publicity
03:58
The Three Basic Factors for Publicity
15:42
The Top Seven Strategies for Local Publicity
11:27
Publicity Tools and Techniques, Part 1
08:37
Publicity Tools and Techniques, Part 2
06:14
Publicity Blunders to Avoid
08:28
Now Get in Gear and Go for It!
03:22

Description

Requirements

  • No prerequisites - this course is perfect for beginners!

About the Instructor

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Students 0
Courses 1

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including “6 Steps to Free Publicity”, now in a 3rd edition, and dozens of ebooks and online courses. She has delivered commentaries on NPR (formerly known as National Public Radio) and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers, both local and around the world.

Her unconventional yet practical marketing advice suits rebels who hate the "musts" nearly everyone spouts. (For instance, she doesn't blog or use Facebook or LinkedIn, and she works with many clients who avoid social media.) She is known for creativity, thoughtfulness, long-range customer satisfaction, and integrity.

Marcia Yudkin’s clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and eCommerce startups to media companies, associations, and independent educational programs. In recent years, Marcia Yudkin has also created mentoring programs for aspiring copywriters, for ambitious yet confused business owners, and for introverts looking for authentic branding that highlights their personal strengths and quirks.

She lives in Western Massachusetts much of the year and the rest of the time on the island paradise of Maui. When not working, she swims, reads, runs, travels and learns languages – particularly Spanish and Mandarin Chinese.

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Our students say Excellent
9.5 out of 10
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