watching now
3 Students

31 Lessons

Intermediate

What You Will Learn?

  • How to write headlines that grab attention
  • How to write headlines that compel prospects to read the body copy
  • How to write opening lines
  • How to write clever, effective endings to sales copy

Curriculum

2h 45m
Section 2: Headlines
1:02:16
Secret 1: Write a weak headline if your visual is strong
04:53
Secret 2: Sync your headline and your visual
05:33
Secret 3: Write headlines that compel buyers to read your copy
05:49
Secret 4: Make your headline a zinger if your visual is lame
06:08
Secret 5: If in doubt, ask a question
05:27
Secret 6: Start telling a story
04:26
Secret 7: Tie your headline to current events
05:19
Secret 8: Aim for the “hunh?” factor
04:52
Secret 9: Make them smile
03:57
Secret 10: Use headlines for features, images for benefits
05:01
Secret 11: Comparing yourself? Better be clever
04:48
Secret 12: Find headlines in your body copy
06:03
Section 3: Opening Lines
14:19
Secret 13: Deliver on the premise of your headline
05:52
Secret 14: If in doubt, ask a question
04:03
Secret 15: Start with irony
04:24
Section 4: Strategic Body Copy
26:45
Secret 16: Stick to one idea per ad
06:12
Secret 17: Follow a simple script
07:48
Secret 18: Give multiple benefits for each feature
04:50
Secret 19: Back all claims with proof
03:14
Secret 20: Borrow credibility
04:41
Section 5: How to Write Memorable Copy
37:06
Secret 21: Keep your reader reading
05:14
Secret 22: Build trust with specifics
07:21
Secret 23: Write quirky testimonials
08:01
Secret 24: Use parallel structure
04:24
Secret 25: Spin your strongest feature into a theme
03:14
Secret 26: Use original clichés
04:35
Secret 27: Write in pictures
04:17
Section 6: Your Ending, and Some Final Thoughts
16:35
Secret 28: Come full circle at the end
06:03
Secret 29: Give your buyer something to think about
05:30
Secret 30: Write like a pro (a few words on style)
05:02

Description

Requirements

  • Students must know how to write well in English

About the Instructor

Reviews 0
Students 5
Courses 1

I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

BitDegree platform reviews

Our students say Excellent
9.5 out of 10
trustpilot logo 1 trustpilot logo