In this copywriting course, you learn how to write compelling copy that grabs the attention and motivates the readers to buy the product.
In other words, this copywriting course is a great shortcut to learn how to write copy that sells. When you finish it, you will be able to write catchy copy which gets noticed, is read from the headline to the last sentence and gets results.
The Fundamentals of How to Write Copy that Sells
In this course you will examine excellent copywriting examples and learn the following:
how to write a headline which grabs attention
how to write a headline which compels to read the body
how to write a headline which has to match a visual
how to write the opening line which compels the reader to keep reading
how to use irony, sarcasm and humor to grab the attention
follow a tested step-by-step formula for writing body copy
build trust with body copy
find and write unusual testimonials
how to write effective and clever endings to sales copy that calls to action
how to copywrite a text that grabs and does not let go until you have reached the end
how to write endings that are effective and help the sales message
The Most Succesful Ad Campaign Of All Time
You will examine a famous and probably the most successful ad campaign in history - the legendary newspaper ads for Volkswagen that ran during the 1960s and 1970s. This is the epitome of print advertising and a great example of writing copy that sells as well as why writing copy matters so much. The Volkswagen ads had to overcome a significant challenge finding way how to write copy that sells in their case. Of course, the campaign accomplished the task with flying colors. A dull, ugly, unknown car with the help of writing copy that sells was remade into one of the most talked-about, discussed, famous and loved brands in history. You will see dozens of ads from the Volkswagen ad campaign since each of them is a fantastic case study on how to write persuasive, witty, funny and fantastic copy.
Learn How a Succesful Ad is Created
Knowing how to copywrite is where it all begins. You cannot create a successful advertising campaign if you do not engage your readers with a clear and deliberate choice of words. You will learn about visuals, headlines, opening lines, the format of a sales pitch, body copy, features, testimonials and benefits, humor, irony, keys to being original, reader engagement, endings, and a lot more!
If you are a copywriter who wants to improve his craft or simply one who wants to learn how to write copy that sells - you have found the shortcut to learning what copywriting is all about, what works and what does not.
No Theory, Only Examples of What Works in Copywriting
You won't find any theory in this course. You will learn about ads which worked and why they worked. I will explain in detail why a copy was successful and sold the product.
You can preview a lecture below and get an idea of what this course is all about. If you want to learn the tricks of how to write copy that sells, take this course. And maybe forty years from now, someone will be taking a course about a copy that you wrote. You never know!
I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.