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89 Students

57 Lessons

Beginner

What You Will Learn?

  • How to Write a Successful Professional Marketing Plan
  • How to Develop a Marketing Plan for Your Unique Business Situation
  • How to Increase the Client Base and the Revenues of Your Business With a Winning Marketing Plan.

Curriculum

3h 5m
Section 1: Introduction
01:17
Section 2: Unique approach to create your marketing plan
38:08
Local marketing plan
03:37
Blog marketing plan
03:05
Innovating website plan
02:48
Platform marketing plan
03:43
Marketing plan for thought leader
04:22
Affiliate marketing plan
03:46
Section 3: Real example of my own marketing plan
35:23
Marketing plan examples section intro
00:47
Marketing plan channels
03:30
YouTube walkthrough
04:14
Book walkthrough
07:54
SEO walkthrough
03:46
Deadlines
05:09
Budgeting
06:11
B2B
03:52
Section 4: The basics of a marketing plan
09:00
What is a marketing plan
01:18
First-time entrepreneur and marketer mistakes
02:05
What makes a GOOD marketing plan
03:07
Why it is SO important to have a marketing plan
02:30
Section 5: Marketing plan section with more theory
1:41:15
Marketing plan introduction section
00:56
Goals, deadlines and timelines
06:21
Budget and resources
02:39
Differentiation how your business is unique
06:07
Pricing and discounting promotional strategies
03:37
Your target market to whom you will promote your business
04:37
How to identify your ideal customer avatar
02:49
Branding strategy
03:18
Competitive analysis
06:16
Customer retention strategy
05:58
Strategy to maximize business referrals
01:24
Strategy to maximize social referrals
01:51
KPI Key performance indicators
03:52
Executive summary and section intro
01:11
Marketing plan business details section
02:07
Mission statement section
01:27
Products section of marketing plan
01:29
Services section of marketing plan
01:19
Free content section
01:25
New UVP video
00:40
Positioning section of marketing plan
00:01
The market section
05:01
Psychographics section
04:16
Market trends section
02:10
Market growth section
01:56
SWOT section marketing plan
04:10
Marketing strategy section of marketing plan
03:21
Sales plan
01:55
Initiative details and resource allocation
04:50
Financial goals section
01:01
Fixed costs and spending projections
02:08
Optional regional
01:14
Case study starting a marketing plan
03:28
Goals, deadlines and timelines
06:21

Description

Requirements

  • Being Enthusiastic and Innovative About Writing a Successful Marketing Plan
  • Willing to Put the Ideas From the Course Into Practice.

About the Instructor

Alex Genadinik

Entrepreneur
Reviews 247
Students 287,503
Massive audience
Courses 40

Alex Genadinik is an experienced instructor, teacher, entrepreneur and book author. He is an expert in software engineering, SEO and social marketing, app development and entrepreneurship. His achievement in numbers:

- Developed over 100 online courses;
- Attracted more than 100,000 students;
- Best-selling Amazon author for the three times. Around 1,000,000 people bought the books;
- Consulted over 1,000 businesses;
- His apps on business were downloaded over 1,000,000 times across Kindle, iOS, and Android;
- Owner of a business channel on Youtube.

BitDegree platform reviews

Our students say Excellent
9.5 out of 10
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