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1 Students
23 Lessons
Beginner

What You Will Learn?

  • Learn to Define Your Target Audience
  • Learn to Design Your Ads
  • Learn to Manage Your Budget
  • Learn to Analyze Success

Curriculum

4h 18m
Section 2: YOUR CAMPAIGN PLANNING
22:01
Your campaign objectives?
12:00
Your business audience?
10:01
Section 3: CREATIVE AND CONTENT
27:40
Designing your ads - text and copy
15:31
Designing your ads - images and creative
12:09
Section 4: BUDGETING
18:54
How much does online advertising cost?
08:13
Selecting your ad budget...
10:41
Section 5: STARTING WITH BUSINESS MANAGER
19:13
Ad Manager Set Up
10:00
Your campaign plan
09:13
Section 6: LAUNCHING ADS
43:50
Walkthrough: serving your ad
24:04
Walkthrough: building custom audiences and lookalikes
12:15
Walkthrough: Testing multiple audiences
07:31
Section 7: ANALYZING YOUR RESULTS
27:20
Analyzing your results
15:12
Walkthrough: Building your reporting
12:08
Section 8: OPTIMIZING YOUR ADS
24:05
What is ad optimization?
09:30
Walkthrough: Optimizing your ads
14:35
Section 9: BONUS LECTURES
31:40
Bonus Lecture: Advanced Tips
15:42
Bonus Lecture: Running an Online Store?
15:58
Section 10: SUMMARY
03:45
The essential takeaways
02:39
Student Deals
01:06

Description

Requirements

  • Have the Necessary Requirements to Follow Along the Course (Facebook Business Account, Ad Manager)
  • Motivation to Learn a New Skill

About the Instructor

Reviews 0
Students 3
Courses 1

Rachel Beaney is a freelance digital media specialist, with a wide variety of experience in creating multimedia projects, social media and online content.
She has worked as an editor, a social strategist, on social media execution, community management and real-time social media integration. Rachel is passionate about teaching in a friendly and accessible way and helping people get the most out of digital and social media for their businesses.

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