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1 Students
21 Lessons
Beginner

What You Will Learn?

  • How to use Google Tag Manager
  • How to implement Google Analytics tags with Google Tag Manager

Curriculum

2h 16m
Section 1: Introduction
06:20
Section 2: Google Tag Manager Signup and Interface Overview
17:35
Google Tag Manager (GTM) Interface Overview
02:09
Google Tag Manager Admin Panel Overview
07:57
Section 3: Implementing Tags via Google Tag manager
1:52:49
Implementing Google Analytics Tags
11:16
Tracking External Link clicks in Google Analytics via GTM
09:22
Track button clicks in Google Analytics
05:28
Tracking Downloads as Virtual Page views in Google Analytics
05:12
Capture JavaScript Errors in Google Analytics
06:59
Using Data Layer with Google Tag Manager
08:50
Dynamic data addition in Data Layer and using custom event in GTM
10:19
Using Custom HTML tag and Data Layer to track Contact Form 7 (WordPress plugin)
11:44
Installing Facebook Pixel with Google Tag Manager
06:32
Facebook Pixel Event Tracking
10:19
Tracking Scroll Depth on pages
07:49
Tracking if users are viewing a particular section, image, banner etc.
09:53
Tracking embedded YouTube videos with Google Tag Manager
08:12
More to come...
00:54

Description

Requirements

  • Basic Digital Marketing
  • Basic Web Analytics
  • Basic Google Analytics

About the Instructor

Reviews 0
Students 1
Courses 1

I have over 15 years of experience in digital marketing and analytics. I have trained professionals from all kinds of backgrounds and have made them into amazing digital marketers and analysts. That's how I know how to create great data analytics courses.

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