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1 Students
21 Lessons
Beginner

What Will You Learn?

  • How to use Google Tag Manager
  • How to implement Google Analytics tags with Google Tag Manager

Curriculum

2h 16m
Section 1: Introduction
06:20
Section 2: Google Tag Manager Signup and Interface Overview
17:35
Google Tag Manager (GTM) Interface Overview
02:09
Google Tag Manager Admin Panel Overview
07:57
Section 3: Implementing Tags via Google Tag manager
1:52:49
Implementing Google Analytics Tags
11:16
Tracking External Link clicks in Google Analytics via GTM
09:22
Track button clicks in Google Analytics
05:28
Tracking Downloads as Virtual Page views in Google Analytics
05:12
Capture JavaScript Errors in Google Analytics
06:59
Using Data Layer with Google Tag Manager
08:50
Dynamic data addition in Data Layer and using custom event in GTM
10:19
Using Custom HTML tag and Data Layer to track Contact Form 7 (WordPress plugin)
11:44
Installing Facebook Pixel with Google Tag Manager
06:32
Facebook Pixel Event Tracking
10:19
Tracking Scroll Depth on pages
07:49
Tracking if users are viewing a particular section, image, banner etc.
09:53
Tracking embedded YouTube videos with Google Tag Manager
08:12
More to come...
00:54

Description

Requirements

  • Basic Digital Marketing
  • Basic Web Analytics
  • Basic Google Analytics

About the Instructor

Reviews 0
Students 3
Courses 1

Anil Batra is a speaker, best selling author and the founder of digital marketing and analytics consulting companies called Optizent and Global Analytics Academy. He has more than 15 years of experience in digital marketing and analytics. Anil has helped to improve marketing results for many world-level companies such as Starbucks, Microsoft, T-Mobile, SmartMoney, and others.

Anil Batra received his Bachelor’s degree in Electronics and Communication Engineering in India and Master’s in Business Administration (M.B.A.) from the University of Washington, Seattle.

He is specializing in a number of topics, including remarketing, SEO/SEM, A/B testing, Social Media, Digital Marketing, Business Development, Analytics, Data, and others. Also, Anil has substantial experience working with technologies such as Google Tag Manager, Google Analytics, Adobe Analytics, MySQL, SQL, Optimize, and much more.

Having collected that much of knowledge and experience, Anil Batra is joyful to share it online here on BitDegree. He will teach you the fundamentals of Google Tag Manager and how to use it efficiently. Enroll in his course now and start learning!

BitDegree platform reviews

Our students say Excellent
9.5 out of 10
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