watching now
1 Students

Description

What Will You Learn?

  • Bring Sales, Leads & Website Traffic To Your Online Business
  • Get In-Depth Knowledge Of Google Ads To Grow Your Online Business
  • Learn To Create Search Campaigns, Display Campaigns, Shopping Campaigns, Youtube Campaigns, Mobile Campaigns, Discovery Campaigns, Smart Campaigns
  • Setup Conversion Tracking To Boost Sales Of Your Online Business
  • Build Remarketing Campaigns To Follow Users On The Internet

Requirements

  • There Is NO Course Requirement Needed For Google Ads
  • Anybody Who Has A Website, Blog, Facebook Page Can Use Google Ads To Promote Their Business
  • Anyone With A Laptop, Personal Computer, Tablet Or Smartphone & Internet Connection Can Learn Google Ads
  • NFT Certificate
  • 93 Lessons
  • Advanced
  • English
  • +100 XP

Share Course on Social media

Curriculum

Course consist of total 10hr 1min of content

Section 1: Introduction
13:54
Section 2: Google Ads Overview
55:40
Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.
10:29
Google Ads Auction, Google Network, Ad Rank, Quality Score
13:54
Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation
11:19
SEARCH CAMPAIGN CREATION
19:58
Section 3: Introduction To Keywords
31:42
Keywords Research, Keyword Selection, Keyword Planner Tool
13:51
Keyword Match Types
06:28
Negative Keywords, Negative Keyword Lists
05:44
Section 4: Introduction To Ads & Extensions
1:25:28
Google Ads Formats Overview
10:25
Dynamic Search Ad
05:25
Responsive Display Ad
06:32
Call Ad
04:22
Google Ads Extensions Overview
07:32
Call Extensions
02:56
Callout Extensions
04:10
Structured Snippet Extensions
05:17
Price Extensions
05:33
Promo Extensions
05:40
Lead Form Extensions
06:07
Keyword Insertion
04:24
Countdown
02:52
Location Insertion
02:28
Section 5: Bidding Strategies
27:48
Manual CPC
03:57
Maximize Clicks
03:14
Maximize Conversion Value
02:13
Target Impression Share
03:39
Target CPA
02:38
Target ROAS
02:16
Enhanced CPC
02:37
CPM Bidding
02:37
CPV Bidding
02:06
Section 6: Introduction to Display Network
1:26:10
Display Network Overview
11:46
Display Targeting - Affinity
02:50
Display Targeting - Demographics
03:12
Display Targeting - Detailed Demographics
02:58
Display Targeting - In-Market
02:21
Display Targeting - Life Events
02:33
Display Targeting - Topic
02:55
Display Targeting - Placement
02:47
Display Targeting - Custom Audiences
05:25
Display Targeting - Combined Audiences
03:57
STANDARD DISPLAY CAMPAIGN CREATION
20:39
SMART DISPLAY CAMPAIGN CREATION
11:16
GMAIL CAMPAIGN CREATION
10:51
Section 7: Introduction to Conversion Tracking
22:07
Website Conversion Tracking
06:10
App Conversion Tracking
02:29
Phone Call Conversions
04:10
Import - Google Analytics
03:05
Conversion Action Sets
03:11
Section 8: Introduction to Remarketing
38:30
Remarketing Overview
02:10
Audience Manager
06:54
REMARKETING CAMPAIGN CREATION
14:37
App Users
01:47
Youtube Remarketing
08:13
Custom Combinations
02:03
Section 9: Introduction to Video Ads
1:09:09
YOUTUBE INSTREAM AD CAMPAIGN CREATION
11:25
VIDEO DISCOVERY AD CAMPAIGN CREATION
11:23
BUMPER AD CAMPAIGN CREATION
11:08
OUTSREAM AD CAMPAIGN CREATION
10:43
15 SEC NON-SKIPPABLE AD CAMPAIGN CREATION
11:50
AD SEQUENCE CAMPAIGN CREATION
12:40
Section 10: Introduction to Shopping Ads
24:48
Shopping Ads Overview, Google Merchant Center Account
02:46
MERCHANT CENTER ACCOUNT CREATION
09:34
SHOPPING ADS CAMPAIGN CREATION
12:28
Section 11: Introduction Mobile App Campaign
07:53
UNIVERSAL APP CAMPAIGN CREATION
07:53
Section 12: Introduction to Smart Campaign
06:50
SMART CAMPAIGN CREATION
06:50
Section 13: Introduction to Discovery Campaign
10:45
DISCOVERY CAMPAIGN CREATION
10:45
Section 14: Introduction to Reports
11:35
Predefined Reports, Saved Reports, Dashboards
11:35
Section 15: Introduction to Shared Library
11:46
Portfolio Bid Strategies
03:09
Location Groups
02:12
Placement Exclusion Lists
03:43
Section 16: Introduction to Bulk Actions
28:30
Rules
08:01
Scripts
20:29
Section 17: Introduction to Planning
12:47
Keyword Planner Tool
09:52
Ad Preview And Diagnosis Tool
02:55
Section 18: Introduction to More Tools
31:47
Business Data - Page Feed
06:02
Business Data - Dynamic Ad Feed
13:06
Policy Manager, Access & Security, Linked Accounts, Preferences
05:47
Section 19: Drafts & Experiments
Drafts & Experiments
00:00
Section 20: Introduction to Billing
05:52
Summary, Documents, Transactions, Settings, Promotions
05:52
Section 21: Introduction to Google Ads Editor
05:31
Google Ads Editor - Practical Implementation
05:31
Section 22: Introduction to Manager Accounts
03:25
Manager Accounts/My Client Center Overview
03:25
Section 23: Google Ads Online Resources
03:54
Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land
03:54
Section 24: Google Ads Certifications
05:21
Google Ads Skillshop Certification
05:21

About the Instructor

My name is Tanmoy Kumar Das & and I'm an Ex-Google employee with 13 yrs of experience in Google Ads.

See All Instructor Courses

BitDegree platform reviews