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35 Lessons
Beginner

What Will You Learn?

  • Learn how to use Facebook ads
  • Get in front of your current readers exactly where they hang out and get them to read your blog post
  • Find more targeted readers that are like your current readers
  • Be able to negotiate higher sponsored post pricing because you know how to use Facebook Ads to promote your posts AND their brands!

Curriculum

Section 1: Optimizing your Facebook Page for your blog
Welcome to the course!
How to Create A Facebook Business Page
Learn How to Use Your Page and Features
Design Your Business Page Cover Photo
Content to Publish on Your Page
Setting Up Page Roles
Facebook Post Ideas + Schedule
How to Post, Change Images and Schedule Posts
Bulk Scheduling Your Posts
Ad Manager Set Up
Section 2: Finding Your Audience on Facebook
Boosted Posts to Reach More Fans
Setting Up AutoResponder for Messages
How to Look at Your Business Page Insights
Link Page to Profile
Create a Like Ad
Section 3: Building An Audience of the Right Readers for Your Blog
How to Create a Custom Audience with Your Email List
Facebook Pixel Set Up
Facebook Pixel Installation
Plug in for pixel!
Custom Audiences Using Your Pixel
Creating a lookalike audience
Run Your First Ad
Using your audiences
How to Write Copy for Facebook Ads
Learning New Ads Manager
Section 4: Growing Your Community with a Facebook Group
Create a Facebook Group
Change Privacy Settings of Facebook Group
Section 5: Advanced Facebook Ads
Setting up a Custom Conversion
Introduction to Power Editor
Using Custom Conversions to create a Conversion Ad
Facebook Power Editor - Duplicating Ads & Ad Sets
Funnel Performance Benchmarks
Funnel / Ads Tracking Excel
Why Your Ad Isn't Working
Facebook Ads Manager - Monitoring Your Ads Part 1

Description

Requirements

  • No experience necessary!

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