This course will help you get started on your Digital Strategy and Transformation journey. It addresses the key foundations of developing a digital strategy and sets you up to think like a digital strategist.
It is designed to give a clear, simple introduction to how to design and deliver a Digital Strategy.
Digital Strategy drives Digital Transformation, not Digital Technology.
This introductory course is for small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice in front of them. You'll learn about how to successfully leverage digital technologies effectively and efficiently in order to better serve your customers and grow your market.
We'll cover what Digital Strategy and Digital Transformation are, what the key elements of Digital strategy are, and how to assess what level of Digital Readiness your business is at by learning how to do a Digital Audit.
Then we'll go through the process for creating a Digital Strategy, starting with your purpose and working through a lean and agile business planning approach suited for the fast-changing digital technology environment of today. We'll then see how to evaluate different types of suppliers of Digital Technologies before moving on to showing you how to manage the process of implementing a Digital Transformation.
Finally, we'll wrap up with a look at how to create and foster a culture of innovation in your business, essential for companies that need to remain responsive and agile to meet current customer needs and as well as develop new products and services.
By the end of this course, you'll have valuable skills that will help you create a Digital Strategy for your own business as well as understand how to implement Digital Transformation projects to integrate new technologies into your products, services, and operations.
Who this course is for:
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Course consist of total 1hr 15min of content
I work with businesses to understand their goals and drive profitable growth. "I love working with ambitious startups to drive smart, data-driven growth."
10+ years experience building digital analytics programs & teams.
Founded The School Bell to help people get a better education online.