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21 Students
47 Lessons
Beginner

What Will You Learn?

  • How to Build a Website — Building Websites Visually, eCommerce Sites, Mobile-Friendly Responsive Web Design, One-Page Sites, Multi-Page Websites, Where to Find Design Inspiration, Image Assets, Adobe Software — This is one of the most important sets of lessons. We will learn all about the design and development process using WordPress and the Divi theme. Knowing how to build a website is crucial to running a design agency, so here you'll learn this valuable skill!
  • How to Create a Web Design Brand — What is a Brand, Building Your Brand, Your Brand's Website, Promoting Your Brand — Now that we understand the fundamentals of web design and how to build websites, let's pivot to the business side, where I'll teach you how to build your website design brand!
  • Search Engine Optimization — On-Site SEO, Off-Site SEO, Selling SEO Services — Join me as we demystify one of the most coveted skills in digital marketing, search engine optimization, by learning the ranking algorithms and how to market SEO services.
  • Website Maintenance Plans — Hosting, Management, Updates, Security, Selling Your Plan — Learn how to build recurring revenue and passive income by marketing and selling high-value website maintenance plans to your clients!
  • How to Serve Clients — Earning, Interviewing, Quotes, Proposals, Contracts, On-Boarding, Designing & Developing Websites, Polishing & Launching Websites, Maintaining Clients — This is the most important set of lessons on the business side of this course. I'll walk you through the entire client process, so you'll feel comfortable earning $2000, $5000, $10,000 web design & development jobs!

Curriculum

17h 22m
Section 2: How to Build a Website
4:52:47
How to Build a Website
35:23
Building a Website Visually
49:31
Building a One-Page Site
11:30
Building a Multi-Page Site
33:18
Building an eCommerce Site
43:18
Building a Mobile-Friendly Site
13:13
Where to Find Design Inspiration
41:17
Where to Find Image Assets
19:22
Adobe Software
26:40
Section 3: How to Create a Brand
1:46:28
How to Create a Brand
07:21
Creating Your Brand
16:11
Building Your Website
36:22
Promoting Your Brand
46:34
Section 4: Search Engine Optimization
1:59:14
Search Engine Optimization
22:47
On-Site SEO
55:08
Off-Site SEO
33:00
SEO as a Business
08:19
Section 5: Website Maintenance Plans
2:32:26
Website Maintenance Plans
07:06
Hosting
30:58
Management
38:37
Updates
08:49
Security
54:36
Selling Your Plan
12:20
Section 6: How to Serve Clients
3:22:35
How to Serve Clients
18:28
Earning Clients
24:18
Interviewing Clients
13:54
Quoting Websites
17:05
Proposals & Contracts
30:01
On-Boarding Clients
25:46
Designing & Developing Websites
20:18
Polishing & Launching Websites
19:58
Maintaining Clients
10:14
Invoices & Taxes
22:33
Section 7: Conclusions & Takeaways
45:14
Conclusions & Takeaways
02:34
10 Key Takeaways for Success
12:41
10 Things I Wish I Knew Starting Out
13:55
10 Things to Avoid as a Web Designer
16:04

Description

Requirements

  • No prior knowledge is required! Nothing is assumed. Everything will be taught so you can build a successful website design business from the ground up.
  • This course is also designed for existing web designers and freelancers who want to level-up their business! Follow my tips to simplify your processes, automate your workflow and earn higher-value clients.
  • We recommend several of the tools and products we've been using since 2006, including web hosting and the Divi theme, which are required for this course. We also reference the Adobe design software and where to find business cards to promote the web design brand you'll create in this course. You may shop around for your own web hosting or follow our recommendation using the links in the course description. Web hosting is required to build websites and especially to build a website design business.

About the Instructor

98.6% of students rated this instructor as excellent!
Reviews 8
Students 800
Courses 1

My name is Leighton Smith, an enthusiastic resident of East Tennessee. In business, I wear several metaphorical “hats.” I am Pioneer Media’s website designer, web developer and webmaster. Each is a unique role in the process of creating a website. As a “solopreneur” freelancer, I am self-employed and the one-and-only point-of-contact for my clients' websites. I’ve built 100s of websites since learning to code in 2006 and absolutely love what I do. In addition to helping small businesses, I enjoy volunteering, strengthening relationships and traveling the world.

My flagship business course, Create a Successful Website Design & SEO Business in 2020, has over 17 hours of content divided into 7 sections: Fundamentals of Web Design, How to Design & Develop a Website, Building a Brand, Search Engine Optimization, Website Maintenance Plans, How to Serve Clients, and Key Takeaways for Success as a Website Design Business.

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