If you are running a business, useful content should be at the core of your marketing. Instead of pitching your products, you could produce valuable content with educational value for your users to help them solve their problems. To do that, you need to have an effective content marketing strategy. In this content marketing course, I’ll teach you everything from the beginning. In under 4 hours, you’ll learn how to take advantage of content marketing and create an outstanding strategy that will bring you traffic.
I want to start from what content marketing is. Content marketing is a form of marketing focused on creating and distributing relevant and valuable content to attract and retain the target audience. It is used to attract customers’ attention, generate leads, and, of course, to drive profitable customer action. When you have a powerful content marketing plan with transparent and honest content, you can easily gain your users’ trust and improve your brand awareness.
This course is well structured and covers all the most useful aspects of content marketing. I wanted to make this course to be accessible to people with all levels of experience, so we’ll start from the absolute basics. You don’t need to have any previous marketing experience to join this course, you just need to be willing to learn.
Content planning is not as hard as it looks at first sight. In this content marketing course for beginners, we’ll go through all aspects of content marketing step by step. In the beginning, I’ll explain to you the classic marketing fundamentals - principles from the old world marketing that you need to understand for this course. When you have a clear understanding of what marketing is, what content marketing is, and how it works, we’ll go deep into more advanced topics.
What you will learn:
That’s a lot to learn but when you complete this content marketing course, you’ll be able to create an effective content marketing plan to reach your goals. The faster you’ll start to implement a content marketing strategy to your business, the faster you’ll see the desired results!
The main goal of this course is to help you to understand the main concepts of content marketing and create an efficient strategy that will drive traffic and generate leads. If you want to produce value for your customers and make them satisfied, this course is the right one for you. Enroll in this content marketing course and take your content to the next level!
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 20,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.
Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.