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4 Students

83 Lessons

Beginner

What You Will Learn?

  • Increase your sales, traffic, and brand recognition using the power of digital content

Curriculum

3h 37m
Section 1: Introduction
08:05
Conducting A "Brain Dump"
01:19
Section 3: Content Marketing Essentials
17:06
What Is Content Marketing, And How Does It Work?
03:46
Defining Your Goals
02:41
The Importance Of Storytelling: How To Tell Compelling Stories
06:08
How To Create Detailed Buyer Personas
04:31
Section 4: Web Design
14:17
Why Good Design Matters
02:55
The Importance Of Responsive Design
02:18
How Minimizing Your Design Can Maximize Your Results
02:22
Why You Should Be Using Landing Pages (And When)
02:22
Baking Social Proof Into Your Site
01:19
Planning For Edge Cases
00:53
Why I Recommend Using WordPress
02:08
Section 5: Generating Content Ideas
11:22
The Importance Of Having A Reliable Ideation System
00:45
Creation Begins With Consumption
02:13
Conducting A "Brain Dump"
01:19
The #1 Tool For Content Research And Competitive Analysis
02:06
Questions Straight From Your Target Audience
01:34
Eavesdropping On Niche Communities
02:02
How Your Existing Audience And Content Can Help You Generate New Ideas
01:23
Section 6: Copywriting
22:32
The Importance Of Effective Writing
02:40
How To Write Perfect Headlines
03:59
Matching Your Audience's Tone And Vocabulary
01:45
Maintaining Focus With Your Content
01:08
How To Write A Call-To-Action
03:15
How Grammatical Errors Can Cripple Your Marketing Efforts
02:30
How To Become A Better Writer
07:15
Section 7: Types Of Content
26:44
Content Types Intro
00:33
How To Create Epic List Content
02:35
Teaching Your Audience With Tutorials
02:05
Two Approaches To Q&A Content
02:02
Interviews & Profiles
02:41
Combining A List With An Interview
02:03
How To Create Valuable Reviews And Comparisons
02:13
Working News Into Your Content Strategy
01:09
Creating Valuable Roundups And Resource Lists
01:04
Thought, Opinion, And Controversy
01:44
Stories As A Content Format
02:33
Statistics And Original Research
01:29
Presenting Complex Data For Visual Learners
01:28
How To Write A Case Study That Turns Readers Into Buyers
03:05
Section 8: Content Formats & Repurposing
08:03
Content Formats
02:27
How To Generate An Endless Stream Of Fresh Content
01:33
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
04:03
Section 9: SEO (Search Engine Optimization)
30:20
A Brief Introduction To SEO
03:26
Understanding Search Engines
03:35
Basic Site Setup For SEO
03:43
Titles And Meta Descriptions
03:51
Themes And Template Settings
05:17
How To Select The Right Keywords And Create High-Ranking Content On Any Topic
05:19
Does Keyword Density Matter?
01:54
Internal Links
02:10
Image Optimization
01:05
Section 10: Content Promotion
16:26
Why Promotion Is Important
01:07
Strategic Collaboration
02:11
A Simple Way To Get Leading Influencers To Share Your Content
01:44
Teasing Your Content On Social Media
01:48
How To Get Your Content Featured In Popular Resource Lists
01:24
Don't Neglect This Free Source Of On-Demand Traffic
01:08
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
03:01
An Extremely Effective Way To Significantly Grow Your Audience Overnight
04:03
Section 11: Email Marketing
22:09
Why An Email List Is Essential For Your Marketing
03:17
How To Entice People To Opt In To Your List
06:55
Standard Opt-In Forms
02:17
High-Profile Opt-In Forms
02:29
How To Turn Commenters Into Subscribers
00:56
A Counterintuitive Strategy To Increase Your Conversion Rates
01:02
Using Social Proof To Grow Your Email List
01:07
Nurturing Your List: The Key To Maintaining Relationships Over Time
04:06
Section 12: External Marketing Channels
24:00
External Channels Intro
03:37
Facebook Pages & Ads
04:45
The Perfect Facebook Ad Funnel (For Leads)
02:57
Facebook Groups
04:01
Marketing On Twitter
03:30
Marketing On Instagram
05:10
Section 13: Measuring Your Results
04:44
The Importance Of Data
00:46
Which Data Should You Be Monitoring?
02:49
Moving Forward: What To Do With Your Data
01:09
Section 14: Wrapping Up
00:39
The Next Steps
00:39

Description

Requirements

  • No prior marketing experience required.

About the Instructor

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Students 1
Courses 1

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 20,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.

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