Synthesia Review

Filming, editing, and simply creating videos can sometimes be a real hassle and cost quite a bit. A lot of people also prefer to stay anonymous by not letting the public know what they look like. Hence, this is where Synthesia review will come in handy to some readers. This platform can be utilized in many use cases, including sales enablement, customer service, and marketing, among others.

If you also think that you could use an AI-powered writing assistant to help you brainstorm ideas and scripts, there are a few applications, such as Writesonic and Jasper, that could execute these tasks for you at a high level.

That said, the Synthesia AI video platform has some useful features, such as an AI video editor, custom voices and avatars, and script/text-to-video. Keep in mind that these are only a few tools that this application offers, and we will dive deeper into them later in the review.

Verdict at a glance: Synthesia is one of the best AI cloud-based platforms that allow people to utilize its text/script to video generator and also create realistic, human-like narrated videos using text, images, and even their voice. It has plenty of templates to make the whole process more efficient, and it also supports a bunch of different languages, enabling you to reach a much wider audience. However, the platform does have a drawback since, from time to time, you can easily distinguish if it’s a real person or an AI avatar on your screen.

What is Synthesia?

Synthesia's app is one of the best platforms for creating high-quality videos without needing microphones, cameras, or actors, resulting in significant time and cost savings. It's designed to generate human-like synthetic avatars and produce output directly from a prompt or a script. By training neural networks, Synthesia has managed to reproduce photorealistic visuals.

Furthermore, Synthesia’s AI video generator uses deep learning algorithms to create videos from textual descriptions^[1]. The application utilizes artificial intelligence in order to radically change the process of video content creation, making it scalable and affordable while maintaining quality.

That said, the Synthesia app is ideal for individuals seeking a more budget-friendly option for generating content, such as tutorial videos for employees. It caters to those who may not have the time to record everything, write scripts, and, most importantly, edit.

Moreover, in this Synthesia review, it’s also important to mention that it supports over 130 languages, greatly increasing its overall flexibility and the audience range that this platform can reach. However, we will run down these features a bit later.

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Synthesia Review: PROS

I would like to continue this Synthesia review on a positive note. Therefore, let's dive deeper into the good side of this application and see why other people are choosing to use this platform over others.

Wide Support of Languages

As mentioned above in this Synthesia review, the application supports over 130 languages, both in female and male voices. The way that it works is that the software utilizes text-to-speech technology.

Synthesia reviews what you have written and reads it aloud while simultaneously matching an AI avatar's face to the voice, allowing you to enjoy both hearing and seeing your text come to life. The application features a wide array of languages with various accents, dialects, and styles. Hence, making the voices both diverse and realistic.

Furthermore, if you are wondering how dynamic it sounds, from my personal experience, it varies depending on the language that you are using. However, when it comes to English, I think it’s fair to say that it would be hard to differentiate if it was a real human talking or an AI. The software seems to handle nuanced pronunciation, abbreviations and terminology quite well.

Moreover, the platform has a 1-click translation option, where you can select which language you'd like your video localized in. The process is quite straightforward: Synthesia reviews the text and translates both the script and canvas elements in just a few seconds. Additionally, if you need subtitles to reach and target a certain audience, this application can handle that as well.

To make use of this feature, all you will need to do is select the video you want to translate. Next, navigate to "Add Languages"  to choose the desired languages for translation and then click the "Translate" button to begin. Once the process is complete, you are free to download or stream the video.

One of the main benefits you will gain from these features is the ability to break down language barriers and reach an international audience in different countries. As a result, making content understandable to non-native speakers, which can drastically boost views, clicks, and shares of your videos.

The last thing to mention is that using Synthesia AI video translator would be much faster and cheaper than traditional methods for translating your videos.

Wide Selection of Avatars and Templates

Another pro that we will be looking at in this Synthesia review is the wide selection of avatars and templates. First, if you are wondering what an avatar is, let me quickly explain. They are defined as general graphic representations that are personified by means of computer technology^[2]. To put it simply, it’s an AI-powered persona that can simulate human-like behaviors.

Furthermore, I believe that it’s important to mention that Synthesia avatars are trained on real actors with their explicit consent, and they are paid per video that’s generated with their image. The footage is then taken through the AI system, which creates new footage from text.

If you are wondering how many Synthesia avatars there are, the answer is over 160. The great part is that if you need a specific attire or age, there are filters available that can make the process of finding the right persona for you more efficient.

That said, if your requirements are even more specific and you’d like to have your own personal replica, you have the option to create a custom Synthesia avatar, which will be a digital version of yourself. This persona would be designed in the same style as the application stock options. What’s even better is that the custom Synthesia avatar will capture your unique likeness.

Using your personalized persona, you can create highly personalized AI videos in 120+ languages. This Synthesia video creator with custom avatars is perfect for internal communications, training, and brand videos, among other uses.

Utilizing this feature will also ensure a consistent appearance across your footage, allowing you to deliver your message without the need for an on-camera appearance or a green screen. Moreover, once you create a custom Synthesia avatar, you can use it over and over in all your videos without the expense of hiring actors. This way saving you quite a bit of money over time.

Additionally, using custom avatars will give you a unique and consistent look that connects with viewers and matches your brand’s style. However, there is one thing to consider. Your custom avatar will not have your own voice, and even though Synthesia does provide the option to clone it, it’s only available for Corporate plans.

The last thing to mention is the editable AI video templates, which will help you create engaging videos in minutes. Users are provided with a wide selection of customizable options, including training, sales, how-to, professional, business, and pitch decks. All of the templates are categorized by topic, so you can create a video that fits your needs in no time.

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A Wide Variety of Tools

To continue this Synthesia review, it’s important to run through all of the tools that this platform has to offer, starting with the video editor. This feature allows users to generate narrated video content with hyper-realistic AI avatars by simply typing in text, as a result, removing the need to hire a video editor or have any experience in that field.

You can use artificial intelligence to customize your video script right inside the video editor by using simple text prompts to make it shorter or longer, rephrase it or change its tone. What’s worth noting is that you can use this tool for free. However, do keep in mind that the usage will be limited, but I will dive deeper into the topic of Synthesia pricing later.

If you are also worried that your video animations won’t match the audio, the application has a solution for effortlessly syncing the footage to the sound by placing AI markers into your script. This also allows you to add images, background music, shapes, transitions, and more, all without the need for editing experience or complex tools.

The great part is that by utilizing Synthesia’s AI video editor, you don’t have to worry about using a camera to create a clip, as you can generate human-like actors and voiceovers from text. No need to worry about the background, lightning, or poor sound quality since everything will be taken care of by artificial intelligence, and if needed, you can make the necessary adjustments.

Furthermore, a few other tools that need to be discussed in this Synthesia review are script-to-video and text-to-video generators. Starting with the latter, this feature is great for YouTube, Instagram, and TikTok.

You can turn a text prompt and documents into professional videos in just a few clicks. The process is simple and straightforward: choose an avatar and type in the text you want the persona to narrate. Next, Synthesia’s video creator will use the text-to-video process to generate an output based on your written instructions.

The script-to-video tool is great for creating marketing, training, instructional, and sales enablement videos, among other things. The process usually takes no longer than 5 minutes, all you need to do is input your text into the converter.

If you need help creating a script, Synthesia has you covered. This task can take a lot of time, especially researching and writing the outline and the first draft, which usually requires multiple rounds of revision. That said, the process with this platform is much simpler, as Synthesia reviews your text prompts and generates a script.

In case you think you could use an application that is specifically designed for writing don’t forget about Writesonic and Jasper. These AI-powered platforms could be a great addition to preparing high-quality scripts.

Another thing that needs to be mentioned in this Synthesia review is the Dialogue feature, which lets you have two or more avatars in a scene. This tool allows you to simulate a real-life conversation and interactions, leading to a higher level of engagement for your video projects. What’s worth mentioning is that you can even add up to 20 different avatars in a single scene.

Lastly, if you need assistance in gathering data from your videos created with Synthesia’s app, the platform offers a video analytics feature. There are several metrics available for exploration, including unique viewers, total views, average watch time, and total watch time.

That said, it’s important to mention that in order to use this feature, you will need to select the “Publish” option on a generated video located at the top right of the project page.

Interface and Integration

The last pro that has to be mentioned in this Synthesia review is its interface. Let me begin by mentioning that this application is capable of integrating with numerous platforms, including PowerPoint, Tolstoy, Intercom, Notion, and WordPress. Keep in mind that this was just the tip of the iceberg, and there are plenty of other options available.

Furthermore, if you are a beginner and you are worried about the complexity of the interface, from my own experience, I think it’s safe to say that Synthesia’s app is easy to use, has intuitive navigation and a great layout of the tools and features.

Additionally, as you probably already know, there are plenty of templates that can make the whole process much easier and simplified. To be more specific, there are 300+ templates. Moreover, seeing that the majority of actions are executed via prompts or scripts makes it even more beginner-friendly.

It’s also important to mention that Synthesia Studio lets you test different types of videos before automating the process through the API. You can also set up automated personalized clips throughout your customer lifecycle. This can be achieved via Synthesia’s Studio API. However, keep in mind that it will require coding.

Moreover, Synthesia Studio also lets you define templates with personalization variables that you can later call through the API.

Another important aspect to discuss is the customer support that this application offers. First, let me mention that people who are using Synthesia for free do not have access to the live chat feature, and the best way to receive help is via email. That said, the support works daily from 9 AM - 11 PM (GMT+1).

Lastly, if you are a company and you’re searching for a platform that would provide workspaces, Synthesia’s app might be a great choice. Naturally, this feature is only available on the Enterprise plan, which we will review later on.

The Workspace that Synthesia provides is designed to act as a shared environment that allows for easy communication and collaboration on projects within your business. Therefore, making video creation a seamless experience for everyone involved. This feature also gives the ability to share templates, images, videos, fonts, and music within the workspace.

All in all, Synthesia’s video creator is a great platform for both beginners and experienced users, as the application boasts a user-friendly interface that allows anyone to generate an output by simply typing a prompt or a script.

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Synthesia Review: CONS

It's also important to discuss this platform's negative traits to even out the balance in this Synthesia review. That said, let’s dive deeper into the cons section and see in what areas the application can improve.

Unrealistic Avatars

The biggest issue with Synthesia’s video creator is that the avatars can often look unrealistic in the generated output. However, it needs to be considered that not too long ago, the developers added a new feature called “Expressive Avatars and Voices".

This allows the AI personas to learn facial expressions and body movements in relation to the spoken content and the general sentiment behind it. Truth be told, it still doesn’t look hyper-realistic, but at the same time, I believe that it’s natural for the software to have drawbacks and seeing that artificial intelligence keeps evolving, the quality should get better.

Nonetheless, it still doesn’t hide the fact that Synthesia’s video creator might fall short for those with particular branding needs, as there are hiccups in lip-syncing or pronouncing languages other than English. Hence, depending on your standards, the video might not meet them.

Either way, I think it’s fair to say that Synthesia is moving in the right direction, and it’s just a matter of time before it becomes extraordinarily hard to distinguish between a real human and an AI avatar.

That said, since we are discussing the cons of this application, there are a few other things that need to be mentioned in this Synthesia review. One issue is that when you watch the generated video on a larger display, the overall quality of the footage seems to worsen. As a result, it becomes quite easy to distinguish that the person on the screen is actually an AI avatar.

The last drawback on this list can’t really be called a drawback but more as a disclaimer, which still needs to be mentioned in order to give full transparency to potential users who are reading this Synthesia review.

Keep in mind that even though the platform has editing tools, they are less flexible and creative when compared to traditional ones. Hence, to set your expectations straight, let me mention that you will not be able to add any custom footage, special effects, or complex animations.

Synthesia Pricing

When it comes to Synthesia pricing, there aren’t a lot of topics to discuss. However, there are discrepancies between the plans and the features they offer. Therefore, it’s important to overview these differences. First, let me mention that Synthesia io is free to use, but there are a few aspects to highlight about this subscription.

Naturally, since the plan doesn’t cost anything, there will be some limitations on how much you can use it, and as you can imagine, for this reason, it’s mostly designed for beginners or those who want to try it out.

That said, if you don’t have big needs and would like to have Synthesia free of charge, this plan might fit you as well. Nonetheless, keep in mind that this subscription only provides 36 minutes of video per year or 3 minutes per month.

If the Synthesia.io free plan didn’t catch your attention, and you need more features and usage limits and don’t mind spending some money, the Starter subscription might be a great pick for you. By purchasing this offer, you will receive 120 minutes of video per year or 10 minutes per month, it also allows you to invite guests to get feedback on your videos via comments.

Furthermore, if you require an even bigger usage limit, more AI avatars, custom fonts and a branded share page that would have your logo, you will need to purchase the Creator plan. This subscription also provides you with 30 minutes of video per month or 360 minutes per year.

Lastly, if you have a team that could use an unlimited number of editors, guests and generation minutes, Synthesia’s pricing has just the plan for you: Enterprise. With this subscription, you would receive the Workspace feature, 1-click translator, branded templates, and priority support, among other things.

You might also be wondering about Synthesia’s pricing for all the mentioned plans. Here they are listed below:

• Starter - $29/month and $264/annual;
• Creator - $89/month and $804/annual;
• Enterprise - contact the sales team.

All in all, you can use Synthesia.io free of charge but with some restrictions. If you want to bypass those limitations, you'll need to subscribe to a plan or arrange a deal tailored to your business needs.

How to Sign Up on Synthesia?

If you have read this Synthesia review, you should know the majority of this platform's ins and outs and what to expect. That said, if you are interested in using this application, you will need to sign up first. Therefore, let’s take a look at how the registration process works.

Step 1: First things first, you will need to navigate to their homepage and press on the blue “Create account” button that you should see in the top right corner.

Step 2: You will then be met with 4 different options:

• Free;
• Starter;
• Creator;
• Enterprise.

As you might already understand, you'll need to select one of the plans and click the "Create account" button. However, do note that the next step will only differ if you choose the "Enterprise" subscription and all other options will direct you to the same page.

Step 3: Then, you will be met with a window asking you to enter your email address or to either continue with Google or SAML SSO (Single Sign-On).

Step 4: If you choose to proceed with a paid subscription during the second step of registration, you will be prompted to enter your payment information. Alternatively, if you opt for Synthesia’s free plan after signing up, you will be able to try out the application without any cost.

Conclusions

My Synthesia review has come to an end, therefore, let me highlight some of the best tools it has, starting with the recently added Expressive Avatars and Voices feature, which are designed to express better sentiment based on the context of the text, allowing for more immersion within your video projects.

Furthermore, don’t forget about the script generator that can save you considerable time by eliminating the need to manually research and write the outline and first draft of your video. The video analytics feature is also an excellent tool, particularly useful if you need to track metrics such as unique viewers or average watch time.

That said, since we touched on the topic of script writing, if Synthesia doesn't meet your needs in this task, don't hesitate to try Writesonic or Jasper, as mentioned previously, these platforms are known for providing high-quality writing assistance.

The content published on this website is not aimed to give any kind of financial, investment, trading, or any other form of advice. BitDegree.org does not endorse or suggest you to buy or use any kind of AI tool. Before making financial investment decisions, do consult your financial advisor.

Scientific References

1. A. Singh.: 'A Survey of AI Text-to-Image and AI Text-to-Video Generators';

2. J. A. Diego-Mas., J. Alcaide-Marzal.: 'A computer based system to design expressive avatars'.