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2 Students

Description

What Will You Learn?

  • Fundamentals of social media marketing
  • How to create engaging social media posts
  • How to make social media marketing plan
  • How to market your business for free
  • How to use SEO, YouTube marketing, and much more!

Requirements

  • You'll need a basic grasp of how to set up a social media account
  • NFT Certificate
  • 281 Lessons
  • Beginner
  • English
  • 4.5 Rating
  • +100 XP

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Curriculum

Course consist of total 20h 26min of content, in total.

Section 1: Understanding Social Media Marketing
41:54
Section 2: Social Media Marketing - Marketing As A Business Priority
21:20
Introduction Marketing As A Business Priority
00:47
The Marketing Company
04:02
Feast And Famine
02:35
Continuous Marketing
04:02
The 80 20 Principle
03:54
Sales And Marketing
04:52
Activities To Complete
01:08
Section 3: Social Media Marketing - Buyer Journey
40:46
Introduction To The Buyer Journey
00:40
Meet Bob
13:38
The Seven Steps To Marriage
05:28
The Buyer Journey AIDA
03:25
Attention
01:56
Interest
06:41
Desire
03:32
Action
04:05
Activities To Complete
01:21
Section 4: Social Media Marketing - Bobs View
29:55
Introduction To Bobs Worldview
00:41
Understanding World Views
05:29
Understanding Bob
02:59
Confirming A World View
06:25
The Kettle Buyer
13:20
Activities To Complete
01:01
Section 5: Social Media Marketing and SEO (Search Engine Optimisation)
27:48
Introduction Social Media Marketing And SEO
00:43
Social Signals The Truth
03:47
The Problem With New Websites
06:40
The Snowball Effect
04:01
The Great Deception
03:17
Your Website The Data Centre
08:12
Activities For SMM And SEO
01:08
Section 6: Social Media Marketing Platforms
25:05
Introduction To Social Media Marketing Platforms
00:49
Finding Bob
02:18
What Platform Should I Use
02:51
Business or Personal Branding
07:35
Branding Tips
03:04
Creating Your Social Media Marketing Biography
03:56
House Keeping
03:27
Social Media Platforms Activities
01:05
Section 7: Social Media Marketing - Posting On Platforms
32:33
Posting On Social Media Marketing Introduction
00:27
The Golden Rules
02:31
Curation Vs Creation
03:59
What Types Of Content Should I Create
04:18
Written Content
01:22
Photography
04:51
Infographics
03:27
Video Content
04:59
Podcasting
03:09
Automation
02:30
Posting On Social Media Activities
01:00
Section 8: Social Media Marketing - Posting Ideas
23:55
Social Media Marketing Posting Ideas Introduction
00:38
Where Do I Get Ideas From
01:56
Stupid Questions
03:37
Conversations
02:48
Stories
05:51
Industry News
02:44
Content Capture System
02:35
Respecting Your Audience
02:58
Post Ideas Activities
00:48
Section 9: Social Media Marketing - Creating Posts
30:45
Creating A Post
00:37
Take Them To The Movies
02:02
Headlines
03:17
Body Text
05:11
Using Images
05:52
Video Posts
07:00
Quizzes And Polls
01:18
Links
02:00
Hashtags
02:33
Creating A Post Activities
00:55
Section 10: Social Media Marketing - Community Marketing
23:00
Community Based Marketing Introduction
00:39
The Best Kept Secret
02:46
Choosing A Niche
03:44
Choosing A Platform
02:43
Gate Keepers
02:34
Community Rules
03:25
Shared Ownership
03:41
Visiting Other Communities
02:41
Community Marketing Activities
00:47
Section 11: Social Media Marketing Content Plan
22:31
Introduction To Building A Marketing Plan
00:35
Why You Need A Plan
02:00
Your Social Media Schedule
02:51
Your Content Calendar
04:07
Realistic Time Frames
02:34
Responsibilities And Roles
02:50
SMART Marketing Goals
07:34
Section 12: Social Media Marketing - Case Studies
41:53
Introduction To Social Media Case Studies
00:29
Market Mistakes Part 1
07:04
Marketing Mistakes Part 2
04:18
Twitter Case Studies
05:37
Facebook Case Studies
05:05
LinkedIn Case Studies
05:05
YouTube Case Studies
05:17
Instagram Case Studies
04:09
Pinterest Case Studies
04:20
Case Studies Activities
00:29
Section 13: iphone Portraits
1:08:48
Social Media Profile Image Introduction
00:27
Equipment
06:36
Camera
05:29
Off Set Lighting
07:42
Front Lighting
06:36
Setting The Exposure
04:04
Posing The Face
10:25
Editing A Male Portrait
09:51
Editing A Male Portrait Part 2
06:19
Editing A Female Portrait
11:19
Section 14: Blogging
1:09:30
Introduction To Blogging & Copywriting
00:24
Identifying Your Niche Audience
06:44
Finding Your Style
10:13
Preparation
09:35
Page Setup And Formatting
05:31
Links And Actions
08:27
Additional Content On The Page
05:07
AIDA Copywriting
01:28
Attention Content
05:48
Interest Content
01:15
Desire Content
04:37
Action Content
06:52
Additional Thoughts
03:29
Section 15: Email Marketing
1:50:53
Introduction To Email Marketing
00:30
Email Marketing Grasping The Concept
08:10
Email Marketing Software
05:45
Building Your List
06:15
Different Ways To Get An Email Sign Up
08:04
Asking For The Email
04:38
The Magic Of PDFs
09:01
An Email List Is For Selling, Right?
08:19
Email Marketing Styles
06:16
Email Writing Styles
08:14
Email Copywriting Using AIDA
07:38
Email Spam Traps And Pitfalls
10:31
Email Analytics What To Measure
10:26
Email Automation
03:46
Using Surveys
13:20
Section 16: Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
2:32:30
Introduction To Local SEO
01:21
Understanding Google Search
03:25
Local SEO Ranking Factors
06:28
Your Local Ranking Factors
01:32
Your Analytics Spreadsheet
02:27
Domain Authority And Page Authority
03:27
Trust Flow
02:45
Check Your Local Rankings
02:53
Google Local Search
13:15
Google My Business Page
10:33
Cleaning Up Old Listings
05:28
Create A Google Review Strategy
08:03
Google My Business - Support Community
Citations - An Introduction - Setting Up A NAP Page
03:57
Managing Your Citations
12:49
Backlinking
02:46
Checking The Quality Of Your Backlinks
03:37
Building Backlinks
06:54
Social Media Pages As Backlinks
02:04
Content Marketing As Part Of Your SEO
03:07
Creating Your Content
11:07
Understanding Keywords
03:34
Keyword Strategies
06:46
Inserting Your Keywords
08:55
Marketing A Local Business
01:54
AIDA Marketing - An Overview
05:12
An Introduction To Adwords
04:16
Your Google Profile Explained
02:59
Setting Up A Local Marketing Agency
10:55
Section 17: YouTube Marketing
26:44
Build Your YouTube Landing Page
01:04
YouTube SEO Titles
00:25
YouTube SEO Descriptions
02:32
YouTube SEO Tags
04:09
YouTube End Screen Annotations
04:44
YouTube Analytics
01:35
Publishing And Sharing Your Videos
04:23
The Real Secret To Good SEO
01:28
Eyes On The Prize
06:24
Section 18: Audio Production - Mastering Audio
32:22
Introduction To Audio & Video Production
00:45
Mastering Audio
00:59
Technical Challenges
05:36
Choosing Your Mic
06:12
Positioning Your Mic
03:16
Reducing Echo
03:45
Background Noise
04:29
The Perfect Studio
03:35
Equipment
03:45
Section 19: Video Production - Mastering Lighting
38:39
Mastering Video Lighting
01:07
Camera Choices
10:15
Video Lights
05:26
Composition And Presentation
05:27
Webcam And Smart Phone Setup
01:56
3 Light Setup
03:23
5 Light Setup
03:24
Teleprompter And Reference Monitor
04:48
Setting An Exposure
02:53
Section 20: Video Production - Mastering Green Screen
25:55
Introduction To Chroma Keying
00:48
Understanding Chroma Keying
04:41
Lighting A Green Screen
05:56
XSplit Broadcaster
02:41
XSplit Settings
05:20
Building A Presentation In XSplit
03:56
Screen Capture
02:33
Section 21: Video Production - Your On Camera Presence
27:26
On Camera Presence
01:35
Why You Need A Studio
03:45
Communicating Warmth
03:01
Talking To Bob
03:52
Find Your Natural Self
04:10
Practice Makes Perfect
03:09
Take Two
03:57
Additional Tips
03:57
Section 22: Video Production - Writing A Promotional Script For Your Video
15:46
How To Script A Promo Video
00:55
Meet Bob
02:31
AIDA Psychology
01:07
Attention
01:50
Interest
02:51
Desire
03:31
Action
03:01
Section 23: Video Production - Video Editing
1:01:59
Simple Video Editing With Adobe Premier Pro And Audition
00:58
Folder Structure
05:50
Simple Colour Grading
10:38
Audio Correction In Adobe Audition
18:02
Cutting Options
10:15
Breath And Click Removal
05:06
Advanced Audio Cleaning
03:01
Adding Music
05:21
Exporting Video
02:48
Section 24: Vlogging
43:55
Introduction To Vlogging
00:23
What Is Vlogging
07:46
Vlogging Equipment
01:06
Budget Equipment
03:30
4k Vlogging Equipment
03:44
Vlogging Microphone Equipment
08:37
Additional Equipment
05:13
Filming Techniques
06:25
Editing A Vlog
06:28
Suggested Activities
00:43
Section 25: Instagram
49:22
Introduction To Instagram Marketing
00:23
Understanding Instagram
04:48
Growing Your Audience
06:43
Hashtagging Tools
06:33
Better Pictures With Your Phone - Controlling The Exposure
03:43
Basic Composition - The Rule Of Thirds
03:26
Understanding Light
07:29
Controlling Your Backgrounds
05:43
Editing Your Images With Snapseed
09:58
Activities To Complete For Instagram Marketing
00:36
Section 26: Quora
33:49
Introduction To Quora Marketing
00:23
What Is Quora
04:33
Setting Up Your Quora Profile
06:27
Finding Quora Questions To Answer
09:26
Writing A Quora Answer
08:47
Quora Growth Tips
03:38
Quora Activities To Complete
00:35
Section 27: Pinterest
40:04
Introduction To Pinterest Marketing
00:26
What Is Pinterest
06:59
Setting Up Your Pinterest Business Profile
06:42
Creating A Board
03:29
Creating Pins
07:26
Understanding Rich Pins And Buyable Pins
04:07
Pinterest Growth Tips
04:12
Pinterest Board Strategy Examples
04:46
Pinterest Tools
01:21
Pinterest Activities To Complete
00:36
Section 28: Adobe Spark
14:52
Introduction To Creating Social Media Images With Adobe Spark
00:57
Adobe Spark Tools Explained
05:19
Example Of An Adobe Spark Social Image Created On Desktop
03:56
Example Of An Adobe Spark Social Image Created On Mobile
04:03
Activities To Complete - Adobe Spark
00:37
Section 29: Podcasting
51:35
Introduction To Podcasting
00:24
What Is Podcasting
03:57
Getting Started
04:16
Equipment
08:36
Designing A Podcast
08:07
Podcast Recording Tips
11:26
Finding Guests For Your Show
06:46
Editing Your Podcast With Audition
02:48
Marketing Your Podcast
04:38
Podcasting Activities
00:37
Section 30: Summary
00:49
Summary For The Course
00:49

About the Instructor

Mark Timberlake is an online instructor, business coach, and director at the online training company SME Heroes, which offers training on online marketing, sales, management, entrepreneurship, and photography. All his courses are designed to be easy-to-understand and to pass on the skills he has learned practically.

Mark is passionate about teaching and loves to share his hard-won lessons and success formulas for online business. Till now, he has taught more than 130,000 students. He has more than 15 years of experience in online business and more than 12 years in online retail. Also, he is interested in photography and has more than 6 years of experience as a commercial photographer.

So, if you want to improve skills like business management, marketing, sales, SEO, social media or photography, this is your chance! Choose from various Mark Timberlake’s courses on BitDegree. He will share with you the best tips, techniques and advice from his own experience.

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