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144 Students
117 Lessons
Beginner

What Will You Learn?

  • How to Grow Your Business
  • How to Use Social Media for Marketing
  • How to Choose Different Marketing Strategies
  • How to Use SEO for Your Links and Marketing
  • How to Increase Your Conversion Rates

Curriculum

8h 16m
Section 1: Course Introduction: Watch This First To Understand What You Get From The Course
08:11
Helpful practice activity to start the course: 4-7 step checklist
05:12
Section 2: SEO introduction. Starting with keyword research
1:08:13
SEO section introduction
04:17
SEO keyword research tools introduction
05:08
Keyword research example and deciding on which search engine to target
06:20
Advanced keyword targeting example
03:57
Google voice SEO & Answer-box SEO
05:59
Long tail. vs. short tail SEO keywords
05:21
Keyword exercise to try
01:27
Example of my own keyword research and thinking outside the box
05:18
Keyword density, keyword stuffing, tools to help you and few uses of the tools
04:35
16-step keyword research checklist
07:01
Gray hat SEO, when keyword stuffing is ok and when not to do it
04:35
Keywords exercise and test to really drive this part of SEO knowledge home
03:32
Final keyword tests's answers - see how I think about the keywords
10:43
Section 3: Strategies for popular business types & first-time marketer mistakes
14:20
Section introduction
02:12
Ecommerce example for SEO
06:44
How to promote a local service
05:24
Section 4: On-page SEO: Beginner to savvy and advanced strategies
28:40
On-page SEO introduction
06:59
How to set up the Yoast plugin for SEO
01:14
How to set title/description meta tags for SEO
03:13
Boosting SEO ranking with HTML tags
01:42
Cornerstone SEO pages that get shared more and rank better
04:33
5 common SEO mistakes: Don't make these
04:07
Website load speed plugin
01:30
Google Analytics
05:22
Section 5: Off-page SEO & Smart SEO
40:49
Off-page SEO section introduction
01:08
SEO factors from Google search: What will make you rank higher in Google search
02:41
Google SEO for new websites & Google Citations
02:59
How to get links on Wikipedia
06:33
Link-building for SEO: 10 ways to get high quality links for SEO via publicity
08:47
What makes a link good for SEO
06:27
Guest-blogging for SEO - how to do it properly
02:50
Link-begging introduction. The brute-force approach that will never stop working
03:18
Script for cold emailing (link-begging) for backlink requests
03:17
Competitor link research
02:49
Section 6: Additional SEO strategies to rank higher and be smarter about SEO
42:38
Google SEO trends for 2018 and 2019 and what to focus on
03:57
Influencing SEO ranking with intent-match strategy
03:50
Advanced SEO: Example of how to use Microformats and have HTML generated for you
07:52
Advanced intent-match boosting strategy for ranking higher in Google search
04:04
How to rank almost any page in Google top-10
07:18
Leveraging recommendation algorithms
08:01
How to prioritize your SEO efforts per page
03:43
Common question: Should you have a blog?
03:53
Section 7: Combining on-page SEO and sales copywriting
13:24
Introducing on-page SEO and combining it with sales copywriting
02:14
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
06:49
EXAMPLE of a sales page that balances SEO and conversion optimization
04:21
Section 8: Social media marketing fundamentals and good practices
08:50
Social media marketing introduction
01:13
Social media marketing mistakes
07:37
Section 9: Creating your own show on social media
56:24
Introduction to building your own show
02:43
Monetization for your show
03:48
Marketing for a podcast
06:17
Extra way to promote each episode
01:23
Daily, monthly or weekly show
04:11
Deciding on a solo show or a show with guests
04:47
Podcast equipment
03:48
YouTube equipment
09:47
Podcast hosting
06:12
Longer vs. shorter shows
02:40
Topic coverage: Evergreen vs. current topics
02:03
Signing up for Libsyn podcast hosting
02:36
Before setting up a podcast on iTunes
01:10
Last steps of adding your podcast to iTunes
00:39
Possible free funding for your show
04:20
Section 10: Live YouTube show or live Facebook show
16:44
Live show introduction
01:41
Encoding software for live streaming and mobile options
03:39
How to set up your encoding software settings
02:00
Restream.io
01:34
Setting your bit rate and resolution correctly for perfect streaming
02:42
How to go live on YouTube and Facebook
05:08
Section 11: Brief introductions to a few of the social platforms
18:10
Quora marketing to get immediate traffic to your website and videos
05:24
Reddit
05:12
Forums
04:38
Section conclusion
02:56
Section 12: Writing headlines to get social and SEO attention
09:13
How to get higher social media post click-throughs by writing better headlines
07:58
Headline exercise
01:15
Section 13: Twitter marketing
23:51
Twitter marketing section introduction
04:33
Branding your Twitter page like a professional
06:31
What to do on Twitter on day 1
04:29
Tweet formula: How much and what types of content to tweet
06:07
Best days and times to tweet
02:11
Section 14: Facebook marketing
06:26
What you can expect from different promotional strategies on Facebook
03:24
How Facebook is becoming the new LinkedIn
03:02
Section 15: How to go viral on Facebook
16:48
Introduction to virality
00:33
Explaining the viral coefficient formula
05:06
How to boost virality
03:11
Ads having a role in virality
03:17
Viral coefficient calculator
02:56
Boosting content with ads to increase virality
01:45
Section 16: YouTube Marketing
41:01
YouTube section introduction
01:24
How a professional would approach promotion of a single YouTube video
05:11
YouTube SEO introduction
04:05
YouTube keyword research
07:05
YouTube On-Page SEO
03:45
Introducing the YouTube recommendation algorithm
05:36
How to get more subscribers on YouTube
05:03
Overview of my YouTube channel to give you ideas for how you can grow on YouTube
06:34
What to do when you first begin your YouTube channel
02:18
Section 17: Selling Books And Other Products On Amazon
21:49
Section introduction
01:19
How to become a best seller even if you are a bad writer :)
05:49
Overview of the main ways people will find your book
07:03
Amazon SEO ranking factors
07:38
Section 18: Introduction To Marketing: Beginners Please Watch This First
08:12
Marketing fundamentals section introduction
01:04
How to identify your target market
04:12
EXERCISE to get to know your target market more deeply
02:56
Section 19: Case studies from students
45:01
Lyssa Menard coaching
06:40
Violin Vibrato coaching
05:08
Zippisite
04:07
SocialBlast case study
03:53
Knoverse case study
05:55
Tips on trading case study
05:20
Blueberry smoothies blog case study
05:03
Life coaching business case study
04:02
Don Sturgill business case study
04:53
Section 20: How to create free infographics to make more engaging social and blog posts
07:49
How to make a Canva account
00:52
How to create your infographic so you can make more attractive posts
03:30
Where to get unlimited free visuals to immediately enhance your content
03:27

Description

Requirements

  • You Should Have a Business or an Idea For One
  • You Should Want to Grow Your Business with Great Marketing
  • Be Willing to Try the Techniques Explained in This Course

About the Instructor

Alex Genadinik

Entrepreneur
Reviews 248
Students 287,543
Massive audience
Courses 40

Alex Genadinik is a passionate instructor, entrepreneur, teacher, and best-selling Amazon author. Also, he owns a popular business and marketing channel on YouTube with more than 30k subscribers.

Alex Genadinik holds a Bachelor’s degree in computer science from San Jose State University.

Alex has great experience in app development, software engineering, entrepreneurship, social marketing, and SEO. He loves sharing his experience with students. Throughout his career, Alex has created over 100 online courses and has more than 100k students enrolled in his courses. Also, he has already helped over 1,000 businesses to improve their results.

Alex Genadinik is the creator not only of online courses but also of some top entrepreneur mobile apps that have over 2,000,000 downloads.

Having collected that much of knowledge and experience, Alex Genadinik is joyful to share it in online courses here on BitDegree. You can choose from a variety of Alex Genadinik’s courses to improve skills such as marketing, SEO, social media, business management, personal development, and others. Choose the best course for yourself and deep dive into learning!

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