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5 Students
17 Lessons
Beginner

What Will You Learn?

  • Beginner-Intermediate level introduction to the latest Salesforce Pardot, Pardot Lightning App (PLA)
  • I explain what Pardot is used for, and how it can help you in your job as a Salesforce Marketing agent
  • I show you how to create Pardot Forms and Landing Pages, including custom form fields
  • After successfully completing this course you should be ready to start using the Salesforce Pardot Lightning App and setup and run simple marketing campaigns

Curriculum

2h 40m
Section 1: Introduction, Pardot + PLA Definition & Use
15:19
Salesforce Pardot (PLA) Definition & Use
12:28
Section 2: Pardot Lightning App Navigation Overview
53:30
Pardot Lightning App - Navigation & Dashboard
06:20
Pardot Lightning App - Prospects & Visitors
11:30
Pardot Lightning App - Campaigns
08:54
Pardot Lightning App - Automations
07:59
Pardot Lightning App - Pardot Email
03:10
Pardot Lightning App - Content (Marketing Assets)
09:34
Pardot Lightning App - Pardot Reports
06:03
Section 3: Lead Generation
1:08:29
Pardot Lightning App - Lead Generation
13:49
Pardot Lightning App - Forms
13:08
Pardot Lightning App - Form Fields
11:39
Pardot Lightning App - Landing Pages
08:53
CREATE FORM & LANDING PAGE - visual example
08:44
Pardot Lightning App - Lead Qualification
12:16
Section 4: Analytics & Reporting
15:51
Pardot Lightning App - Analytics & Reporting
15:51
Section 5: Other & Closing comments
07:06
Pardot Lightning App - Other & Closing comments
07:06

Description

Requirements

  • It will help if you already have access to Salesforce Pardot Lightning App, but not compulsory.
  • You should have a basic understanding of sales funnels & CRM software
  • Interest in marketing and/or sales

About the Instructor

Reviews 0
Students 0
Courses 1

On my journey towards becoming a successful digital nomad, and a tech entrepreneur/startupper, I will be sharing with you my experiences and lessons learned via my courses. This can help you on your journey towards success.

But I will also be sharing my knowledge, wisdom and skills about many other topics. I hope that you will find my courses useful/helpful.

Thank you.

Jerome

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