Integrated marketing communications or IMC are convenient not only for marketers but also for regular business people. In essence, it is good to understand and use communication strategies if you aspire to be successful. That is why I've prepared this short video integrated marketing communication course: so you can learn everything that will prepare you for your business life.
Integrated marketing communications are mostly used when dealing with the company's brand to stakeholders: partners, clients, employees, and others. It is the consistent communication strategies that keep your brand reliable and trustworthy to others. As companies get bigger, it might be challenging to maintain a coherent integrated marketing communication strategy, but with the help of this course, you can soon understand how.
Now, why is it important? It's no secret that businesses have various campaigns. What would happen if you would say one message to one magazine, a different message to your shop clients, and the third one to your online clients? Chaos. That's why it's essential to have coherent communication strategies so that you might use the platforms differently, but the message would remain similar.
So this integrated marketing communication course is beneficial for:
Even though this course is quite short, I have a lot to teach you:
Integrated marketing communications can be a bit confusing as they take into account a lot of factors: media outlets, people, your brand, and more. But to be successful with your business, you have to know all the ins and outs. This integrated marketing communication course might be short, but it is intense.
If you are ready to spend some time actively learning communication strategies and earn education equivalent to an MBA course in a promotional strategy, be sure to join my integrated marketing communications course.
Graduate of Northwestern University. Award-winning Advertising Manager for multiple corporations, including Jeep and U.S. Telephone. New business plan and strategic marketing consultant. Member of American Marketing Association. Taught at University of Illinois, St. Xavier University, Rollins College, University of Central Florida and Nova Southeastern University. Author of "Integrated Marketing Communication: Advertising and Promotion in a Digital World"