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Course Details



Skill Level




RESERVE - Only minutes left for your FREE certificate!

What You Will Learn?

  • Learn the language of Integrated Marketing Communications (IMC)
  • Know more about planning advertising, promotion, and public relations
  • Be able to write a successful brand or business communication plan
  • Become more successful with your brand or company



  • This course explains the basic concepts, strategies, and activities of marketing communication


Section 2: Strategic Decisions for Brands 07:35
Section 3: Buyer Personas and Segmentation 06:49
Section 4: Creativity and Brand Messaging 02:20
Section 5: Media Planning 04:25
Section 6: Sales Promotion and Brand Visibility 05:13
Section 7: Public Relations and Personal Contact 03:11
Section 8: Building an IMC Plan 04:15

About the Instructor

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Graduate of Northwestern University. Award-winning Advertising Manager for multiple corporations, including Jeep and U.S. Telephone. New business plan and strategic marketing consultant. Member of American Marketing Association. Taught at University of Illinois, St. Xavier University, Rollins College, University of Central Florida and Nova Southeastern University. Author of "Integrated Marketing Communication: Advertising and Promotion in a Digital World"

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