A Quick Integrated Marketing Communication Course

Integrated marketing communications or IMC are convenient not only for marketers but also for regular business people. In essence, it is good to understand and use communication strategies if you aspire to be successful. That is why I've prepared this short video integrated marketing communication course: so you can learn everything that will prepare you for your business life.

What is IMC? Why do you need to learn it?

Integrated marketing communications are mostly used when dealing with the company's brand to stakeholders: partners, clients, employees, and others. It is the consistent communication strategies that keep your brand reliable and trustworthy to others. As companies get bigger, it might be challenging to maintain a coherent integrated marketing communication strategy, but with the help of this course, you can soon understand how.

Now, why is it important? It's no secret that businesses have various campaigns. What would happen if you would say one message to one magazine, a different message to your shop clients, and the third one to your online clients? Chaos. That's why it's essential to have coherent communication strategies so that you might use the platforms differently, but the message would remain similar.

So this integrated marketing communication course is beneficial for:

• Entrepreneurs who want to learn essential integrated marketing communications and their strategies;
• People from companies who need to deal with advertising or digital marketing companies;
• Business people who wish to promote their businesses;
• International company representatives who wish to have a consistent expansion to global marketplace;
• People interested in marketing.

Integrated marketing communication course content

Even though this course is quite short, I have a lot to teach you:

• You will learn about one of the most crucial parts of marketing on which all of your communication strategies will be based: research. You will have to research your clients, segment them, and then figure out how to use your budget to allocate your marketing spending. Don't worry, I'll show you the essential parts on how to do it.
• You will learn about planning your message and which media you should use to spread your message the most effectively. We will talk about traditional advertising media and digital media marketing.
• I will teach you how you can use various promotions and purchase incentives to ensure positive brand visibility.
• I will show you how you can use integrated marketing communications with public relations and what to do when you are meeting people in person: remember, you are the extension of your brand wherever you go.
• Lastly, I will show you how you can build an integrated marketing communication plan to use what you have learned.

Integrated marketing communications can be a bit confusing as they take into account a lot of factors: media outlets, people, your brand, and more. But to be successful with your business, you have to know all the ins and outs. This integrated marketing communication course might be short, but it is intense.

If you are ready to spend some time actively learning communication strategies and earn education equivalent to an MBA course in a promotional strategy, be sure to join my integrated marketing communications course.