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2 Students
18 Lessons
Beginner

What Will You Learn?

  • Integrated marketing communication strategies
  • Advertising, promotion, PR planning
  • How to write brand or business communication plan
  • How to be more successful with your brand/company

Curriculum

38m
Section 2: Strategic Decisions for Brands
07:35
Section 3: Buyer Personas and Segmentation
06:49
Buyer Persona and Brand Brief
01:23
Target Audience Segmentation - Demographic
01:03
Target Audience Segmentation - Geographics
01:00
Target Audience Segmentation - Psychographic
01:11
Target Audience Segmentation - Product Usage
02:12
Section 4: Creativity and Brand Messaging
02:20
Creative Development
02:20
Section 5: Media Planning
04:25
Media Planning
04:25
Section 6: Sales Promotion and Brand Visibility
05:13
Sales Promotion
03:10
Brand Visibility
02:03
Section 7: Public Relations and Personal Contact
03:11
Personal Contact
01:00
Public Relations
02:11
Section 8: Building an IMC Plan
04:15
Building an IMC Plan
04:15

Description

Requirements

  • Interest in marketing

About the Instructor

Reviews 0
Students 4
Courses 1

Graduate of Northwestern University. Award-winning Advertising Manager for multiple corporations, including Jeep and U.S. Telephone. New business plan and strategic marketing consultant. Member of American Marketing Association. Taught at University of Illinois, St. Xavier University, Rollins College, University of Central Florida and Nova Southeastern University. Author of "Integrated Marketing Communication: Advertising and Promotion in a Digital World"

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