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1 Students
41 Lessons
Advanced

What Will You Learn?

  • Bring Sales, Leads & Website Traffic To Your Online Business
  • Get In-Depth Knowledge Of Google Ads To Grow Your Online Business
  • Learn To Create Search Campaigns, Search Ads, Keyword Research, Ad Extensions, Bidding Strategies, Planning Tools
  • Build Remarketing Campaigns To Follow Users On The Internet
  • Show Your Ads On Two Of The Biggest Search Engines In The World - Google

Curriculum

3h 20m
Section 1: Introduction
01:34
Section 2: Google Ads Overview
34:07
Ad Auction
00:45
Ad Rank
01:17
Quality Score
05:38
Google Ads Account Structure
04:51
Google Ads Metrics
08:31
Google Search Network
02:36
Section 3: Search Ads & Features
26:16
Dynamic Search Ad
05:25
Call Ad
04:22
Countdown
02:52
Location Insertion
02:28
Section 4: Introduction to Keywords
31:42
Keywords Research, Keyword Selection, Keyword Planner Tool
13:51
Keyword Match Types
06:28
Negative Keywords, Negative Keyword Lists
05:44
Search Terms
05:39
Section 5: Ad Extensions
34:43
Sitelink Extensions
05:00
Call Extensions
02:56
Callout Extensions
04:10
Structured Snippet Extensions
05:17
Price Extensions
05:33
Promo Extensions
05:40
Lead Form Extensions
06:07
Section 6: Bidding Strategies
27:48
Manual CPC
03:57
Maximize Clicks
03:14
Maximize Conversions
02:31
Maximize Conversion Value
02:13
Target Impression Share
03:39
Target CPA
02:38
Target ROAS
02:16
Enhanced CPC
02:37
CPM Bidding
02:37
CPV Bidding
02:06
Section 7: Introduction to Planning
12:47
Keyword Planner Tool
09:52
Ad Preview and Diagnosis Tool
02:55
Section 8: Campaign Creation
11:19
SEARCH CAMPAIGN CREATION
11:19
Section 9: Remarketing
10:43
Remarketing Overview
02:10
Search Remarketing Campaign Creation
08:33
Section 10: Drafts & Experiments
09:35
Drafts & Experiments
09:35

Description

Requirements

  • There Is NO Course Requirement Needed For Google Ads
  • Anybody Who Has A Website, Blog, Facebook Page Can Use Google Ads To Promote Their Business
  • Anyone With A Laptop, Personal Computer, Tablet Or Smartphone & Internet Connection Can Learn Google Ads

About the Instructor

Reviews 0
Students 88
Courses 8

My name is Tanmoy Kumar Das & and I'm an Ex-Google employee with 13 yrs of experience in Google Ads.

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