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3 Students
10 Lessons

What Will You Learn?

  • Decode Customers' real Psychological & Emotional Needs
  • Create a Brand Experience that Persuades Emotionally
  • Control Emotional Impact of your Communication (instead of wasting cash on influencers or discounts)
  • Turn People into committed Fans and Loyal Customers


Section 1: Part I: Successful Brands address Specific Emotional Needs
Why Brands Fail
What People Really Need (is not always what they say they want)
Section 3: Part III: Create Effective Brand Narrative – How to Fuel Emotional Motivation
Creating a Sharp Thematic Angle for a Compelling Brand Experience
Protecting Brand Narrative Consistency in the Celeb & Influencer Age
Section 4: Part IV: Communication Psychology – How to Pull instead of Push
Creating an Irresistible Story for an Irresistible Brand Experience
Deploying the "Emotional Pull" Power of Dramatic Brand Storytelling
Growing Your Fans and loyal Customers via the Brand's ‘Must See’ Story



  • One overriding goal: a determination to become a brand experience & communication specialist who is a master in tapping into people's emotional needs.

About the Instructor

Reviews 0
Students 3
Courses 1

Hi, I'm Holger!

20 years have passed since I founded an Insights and Branding Agency in Shanghai, helping global and local brands to gain and expand a strong foothold in one of the most exciting, mindblowing and challenging markets on the planet, while working with brand teams in India, Europe, and North America.

Along the way, I continuously sharpened important skills that helped me better understand what drives people, and how to apply such insights to the creation of compelling brand narratives that activate an emotionally relevant experience in customers.

I love exploring emotions, perceptions, and behavior via the intelligent application of cognitive and behavioral psychology techniques. Over the years, I have developed, introduced, and adapted to specific markets a number of innovative approaches to decoding customers' subliminal decision-making processes.

On the creative side, I am an avid storyteller, screenwriter, and filmmaker who loves to create original stories for branded entertainment TV/streaming shows and graphic novels in the US, Taiwan, and China.

My teaching is practical, with examples from my own experience, and I'd like to invite you to reach out at any time if you have any specific questions.

Enjoy the class!


BitDegree platform reviews

Our students say Excellent
9.5 out of 10
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