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1 Students
15 Lessons
Beginner

What Will You Learn?

  • How to set up Google Ads step by step
  • What mistakes beginners tend to make and how to prevent them
  • How to get better quality clicks
  • How to optimize your Google Ads for maximum clicks at a minimum cost

Curriculum

1h 19m
Section 1: Google Ads Overview
12:56
Section 2: How to Setup a Google Ads Campaign
18:42
Campaign Setup - Part 1
07:31
Campaign Setup - Part 2
05:14
Campaign Setup - Part 3
05:57
Section 3: Google Ads Essential Knowledge
29:00
The Google Ads Panel
04:56
What is Quality Score?
05:34
4 Tips for Writing Winning Google Ads
06:54
Basics of Conversion Tracking
08:54
How to Test Conversion Tracking
02:42
Section 4: The Importance of Keywords
19:14
How to Find Keywords
05:51
How to use Keyword Matchtypes
07:02
How to get Higher Quality Clicks with Negative Keywords
06:21

Description

Requirements

  • Interest in online advertising
  • A business or an offer to promote

About the Instructor

Reviews 0
Students 3
Courses 8

Hi,
I'm Tom.

For the past 10 years I have been interested in digital marketing, online strategy, web design and ways to generate traffic.

I have ran a number of different advertising campaigns. I have learned how to setup and optimize pay per click ads, video ads, push notification ads, banners ads, email ads and email ads.

Previously I have worked as a Marketing Manager for an affiliate company. I figured out these digital marketing strategies after testing my own campaigns as well as seeing how other successful marketers were buying ads and getting leads.

I decided to share my knowledge in a series of courses. In my courses you will find step by step tutorials on building websites, buying ads and optimizing for conversions and maximum leads.

I hope you enjoy these courses.

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