Marketing is crucial for any business: no matter how good your products or services are, you will not succeed if the public never hears about it. It’s a universal rule for any enterprise, so naturally, there are multiple options to advertise your business, based on your target audience and budget. Advertising on Google is probably one of the most universal options. Why? Because billions of people use the Internet every day, and virtually all of them use Google.
For all the advertising rookies, digital marketing enthusiast Tomasz Wzietek has created a short yet informative course on how to advertise on Google. In just over an hour, you will know everything from how to create an account on Google Ads to how to select the most profitable keywords.
Every Internet user knows Google is an immensely popular search engine, but few are aware of its actual prominence. According to eMarketer, Google took seventy-three percent of the US search ad market in 2019. That is almost three out of every four ads – and in this Google ads course, you will learn how to take advantage of this vast audience. Advertising on Google is especially great for e-shops, as sixty-six percent of buyers prefer shopping online as opposed to visiting traditional stores.
In addition to that, ninety percent of the customers claim ads influence their decisions. They might purchase something at once, or simply get more information about the company. Both are great outcomes for a business, as brand awareness increases the possibility of future purchases.
Google displays the paid ads at the top of the search results, which is the first place the customer notices. This is excellent news for you: even if they don’t click on the ad, they might read it and remember the name of your business the next time they see it!
We must also note that advertising on Google is based on the pay-per-click (PPC) model. This means you don’t pay a cent for the engine to show your ad to users who do not click on it. You only pay for the customers who swallowed your bait.
Advertising on Google is not too pricey – however, it does cost you money. Therefore, it’s essential to know how to do it right. In this Google ads course, Tomasz Wzietek will share all the crucial tips and tricks he has learned during his years of work experience in business. You will find out how to advertise on Google so little expense goes a long way and brings you maximum benefit.
In just over an hour, you will learn:
With this Google ads tutorial, you will get all the fundamentals down quickly and efficiently. Start advertising on Google and grow your business today!
For the past 10 years I have been interested in digital marketing, online strategy, web design and ways to generate traffic.
I have ran a number of different advertising campaigns. I have learned how to setup and optimize pay per click ads, video ads, push notification ads, banners ads, email ads and email ads.
Previously I have worked as a Marketing Manager for an affiliate company. I figured out these digital marketing strategies after testing my own campaigns as well as seeing how other successful marketers were buying ads and getting leads.
I decided to share my knowledge in a series of courses. In my courses you will find step by step tutorials on building websites, buying ads and optimizing for conversions and maximum leads.
I hope you enjoy these courses.